Da Nang (VNA) - The Da Nang International Fireworks Festival (DIFF) 2026 has drawn more than 557,000 overnight visitors through its first five competition nights, a 34% jump from a year earlier, reinforcing the central coastal city’s bid to rank among Asia’s top event-driven destinations.
Tourism and services boom
The festival runs from May 30 - July 11, drawing 10 teams from China, France, Japan, Italy, Germany, Macao (China), Portugal, Australia and two Vietnamese squads.
On show nights, both banks of the Han River morphed into full-throttle entertainment zones. Downtown streets hum, restaurants and cafés overflowed, river cruises packed out, shops and nightlife spots ran hot, the kind of after-dark buzz that has become Da Nang’s calling card.
The numbers back it up. The festival recorded more than 100,000 overnight visitors per competition night, with the June 27 blast hitting a season-best 117,400. Citywide hotel occupancy sailed past 70%, and plenty of downtown and beachfront properties ran near full.
Foreign arrivals exceeded 233,000, or roughly 42% of all overnight stays, led by India, Kazakhstan, Ireland, the UK, Australia and the Netherlands. Those visitors tended to spend bigger on rooms, meals, shopping and fun, giving the city’s service economy an extra gear.
Domestic travellers weren’t far behind, racking up more than 324,000 visits. Families and young wanderers made Da Nang their summer stops, mixing fireworks nights with trips to Ba Na Hills, My Khe beach, Hoi An ancient town and My Son Sanctuary.
Nguyen Manh Hung, Chairman of the municipal People's Committee, said the “Da Nang – United Horizons” theme is meant to project the city as a buzzing innovation hub where culture, tourism and international cooperation meet. The six competition nights each tell their own story from nature, heritage, culture, innovation to vision, all stitched together to show off Da Nang’s place on the world map.
Affirming Da Nang's international festival brand
DIFF 2026 isn’t just pulling crowds, but leveling up in size, production quality and artistic ambition, reinforcing its spot in the top tier of global events.
Hung noted that Travel + Leisure listed DIFF 2026 among nine must-experience summer spectacles on the planet, citing its pulling power, artistic excellence and global influence as a proudly Vietnamese cultural brand.
Since its 2008 debut, the festival has grown from a competition into a month-long showcase of top global pyrotechnic teams, live music and cutting-edge multimedia productions.
Composer Maj. Gen. Nguyen Duc Trinh, President of the Vietnam Musicians’ Association and a DIFF judge, said this year’s artistry climbed to a new peak. Even acclaimed international competitors avoided repeating past successes, instead pouring in new concepts and ever more intricate performances into the sky.
Nadia Shakira Wong, Managing Director of the Global2000 and a jury adviser, said the festival's edge is that each night is conceived as a full-blown show that seamlessly weaves fireworks, music, lighting, and cultural storytelling into an immersive experience far beyond a standard display.
With five qualifying nights completed, all eyes now turn to the July 11 championship clash between China and Portugal. Riding a wave of summer momentum, the finale is set to pull another big crowd and stretch Da Nang’s peak season even further./.
