Vietnam eyes to expand market for processed coffee

Vietnam targets increasing the exports of roasted and instant coffee and reach an export turnover to 5-6 billion USD by 2030.

Illustrative photo (Photo: VNA)
Illustrative photo (Photo: VNA)

Hanoi (VNA) – In 2025, Vietnam aims to increase coffee export turnover to 8-10 billion USD, focusing on expanding markets for processed coffee and shifting to higher value chains.

According to the Vietnam Coffee and Cocoa Association (VICOFA), Vietnam targets increasing the exports of roasted and instant coffee and reach an export turnover to 5-6 billion USD by 2030.

The sharp increase in coffee prices over the past 30 years has been the main driving force for businesses to accelerate investment in technology and processing.

Currently, many coffee businesses, especially foreign-invested ones, are stepping up investment in building coffee processing plants in Vietnam. According to them, self-control in production is a way to control quality and enhance competitive advantage when participating deeply in the global supply chain.

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Domestic enterprises diversify processed coffee products to increase value, meeting domestic and foreign market demand. (Photo: baodautu.vn)

Meanwhile, domestic enterprises are also investing heavily in new factories. Last April, Nestlé Vietnam announced an investment of nearly 1.9 trillion VND (nearly 73 million USD) to expand its Nestlé Tri An factory in the southern province of Dong Nai, bringing Nestlé's total investment capital in Vietnam to more than 20 trillion VND.

Trung Nguyen Legend Group has just started construction of a coffee factory in Buon Ma Thuot city in the Central Highland province of Dak Lak, with a total investment of more than 2 trillion VND. This is the 5th factory in Trung Nguyen Legend's system in Vietnam and the 2nd factory in Dak Lak.

The group identifies that this project plays a special role in shaping the Vietnamese coffee industry when participating in the deep processing and refined processing chain, creating high value.

Meanwhile, Highlands Coffee has inaugurated a roasting factory in the southern province of Ba Ria - Vung Tau, with an investment capital of 500 billion VND and a capacity of 75,000 tonnes annually. The factory applies German technology, meeting international standards of quality.

Meanwhile, Phuc Sinh Joint Stock Company is also preparing to start construction on a 500 billion VND factory.

Phan Minh Thong, Chairman of the company, said that the new factory, expected to start operations in 2026, will apply high-end processing standards to directly access the European and Japanese markets.

Intimex Group, which is usually ranked in the top three coffee exporters, has been fully operating its instant coffee factory in the southern province of Binh Duong, producing 4,000 tonnes yearly.

However, it still fails to meet market demand. Thus, Intimex is preparing to invest in phase II, increasing the factory’s capacity to 8,000 tonnes yearly.

In 2024, Vietnam’s processed coffee exports reached 1.18 billion USD. Among the types of exported coffee, processed coffee stood second, just after Robusta coffee with the export value of 4.18 billion USD./.

VNA

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