Lam Dong (VNA) – Lam Dong province is stepping up to capture a bigger slice of Malaysia’s outbound travel market, hosting a networking event on November 6 to introduce Halal-friendly tourism products and ink cooperation deals.
The provincial Department of Culture, Sports and Tourism convened tourism authorities, tour operators, industry experts and Malaysian counterparts, including the Malaysian Association of Tour and Travel Agents (MATTA), as the province moves forward with Vietnam’s national Halal industry roadmap through 2030.
Malaysia is among the global leaders in Halal tourism, while Lam Dong is gradually developing an ecosystem to match, said Director Nguyen Van Loc, adding that this event is a practical step to transform potential into concrete cooperation. The goal is to share know-how on Halal tourism products and ultimately tailor them to the preferences of Malaysian travellers.
MATTA Chairman Fathir Badri Alhadad called the event an invaluable platform to spark new ideas and deepen tourism ties.
Malaysia will take advantage of this opportunity to deepen understanding of Lam Dong’s cultural and tourism assets and identify areas for partnership, he said.
Malaysia ranks among Lam Dong’s top 10 source markets. The province has welcomed 35,000 Malaysian visitors so far this year, 30% of total foreign arrivals, up steadily since 2023.
On the occasion, six travel companies from both sides signed deals to co-build tours./.
