Jakarta (VNA) – Indonesia’s Food and Drug Monitoring Agency (BPOM) has withdrawn circulation permits for eight cosmetic products found to have used misleading and offensive advertising content.
BPOM head Taruna Ikrar said the products violated BPOM Regulation No. 18/2024 on cosmetic labelling, promotion, and advertising as they were marketed with claims which are sensational, lack scientific basis, mislead consumers, and breach public decency standards.
Under the regulation, cosmetics are intended only to cleanse, perfume, alter appearance, correct body odor, and protect or maintain the body. They must not be used for therapeutic purposes or to affect the function of body organs.
Taruna added that the crackdown is part of BPOM’s ongoing efforts to address the surge of excessive cosmetic promotions in digital spaces, particularly across e-commerce platforms and social media.
As part of enforcement measures, BPOM has revoked the permits of all violating products and ordered businesses to withdraw and destroy them from circulation. The agency also requires companies to cease all forms of promotion, both online and offline, to prevent the products from re-entering the market.
Consumers, meanwhile, are urged to be more cautious when purchasing cosmetics, especially online./.
