TikTok helps drive digital economy growth in Malaysia

TikTok contributed about 20 billion RM (5 billion USD) to Malaysia’s economy, accounting for roughly 4% of the value generated by the country’s digital economy sectors. The platform also supported around 147,000 jobs through its ecosystem of content creators, online sellers and businesses.

TikTok’s Malaysia socioeconomic impact report reveals 20 billion MRY boost to the digital economy (Photo: newsroom.tiktok.com)
TikTok’s Malaysia socioeconomic impact report reveals 20 billion MRY boost to the digital economy (Photo: newsroom.tiktok.com)

Kuala Lumpur (VNA) - The Malaysian Ministry of Economy has recently released a report assessing TikTok’s socio-economic impact in 2025, highlighting the social media platform’s role in supporting the country’s digital economy growth.

According to the report, TikTok contributed about 20 billion RM (5 billion USD) to Malaysia’s economy, accounting for roughly 4% of the value generated by the country’s digital economy sectors. The platform also supported around 147,000 jobs through its ecosystem of content creators, online sellers and businesses.

Minister of Economy Nasrullah Mohd Nasir said TikTok’s contributions are aligned with Malaysia’s development agenda and national priorities under initiatives such as the MyDIGITAL programme, the National E-Commerce Strategic Roadmap and the New Industrial Master Plan 2030. He added that these frameworks also reinforce the focus on creative and digital services in the country’s 13th Malaysia Plan (2026–2030).

The Minister stressed that digital content creation and related services are recognised as high-impact sectors that play a crucial role in Malaysia’s transition towards a high-income, technology-driven economy.

He noted that Malaysia’s digital economy is entering an important phase of growth with rising expectations. Platforms like TikTok are demonstrating their capacity to generate tangible economic value by expanding opportunities for small and medium-sized enterprises, empowering content creators, opening up new income streams and fostering entrepreneurship.

Firdaus Bin Fadzil, TikTok’s Head of Public Policy in Malaysia, affirmed the company’s commitment to promoting innovation, expanding inclusive access and supporting the long-term sustainability of Malaysian creators and businesses, particularly SMEs, in line with the country’s vision of achieving high-income status and strengthening digital resilience./.

VNA

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