Street food drives tourism growth in Ho Chi Minh City

To maximise its existing advantages, the city’s tourism sector has identified street food, combined with the development of the night-time economy, as a key priority.

The Festival of Culinary Culture, Delicacies Saigontourist Group 2026 at Van Thanh tourism site, Thanh My Tay ward, Ho Chi Minh City. (Photo: VNA)
The Festival of Culinary Culture, Delicacies Saigontourist Group 2026 at Van Thanh tourism site, Thanh My Tay ward, Ho Chi Minh City. (Photo: VNA)

Ho Chi Minh City (VNA) – More than leaving a strong impression on international visitors and earning recognition in prestigious global rankings, Ho Chi Minh City’s vibrant street food is emerging as a distinctive tourism product, directly contributing to tourism revenue and boosting the urban night-time economy.

The network of affordable eateries, bustling alleys and food streets has become a vivid hallmark of the city in the eyes of international visitors. At Ho Thi Ky food street, foreign tourists flock to experience local cuisine and culture.

Steve, a British visitor, told Lao dong (Labour) Newspaper that he was impressed by the wide variety of dishes, affordable prices and the willingness of vendors to adjust the level of spiciness to suit customers’ tastes. The friendliness and attentiveness of local people, he added, made his trip a truly memorable experience.

This cultural connection also generates direct income for local businesses. Huynh Hai Dang, a representative of a barbecue eatery at this street, said the restaurant attracts large numbers of international visitors. European customers tend to sample a few skewers, while Asian visitors often order more. The eatery earns around 4-5 million VND (150-190 USD) on normal days, and up to 8-10 million VND during peak holidays and festivals.

Recently, UK-based Time Out magazine ranked Ho Chi Minh City first in its list of the world’s best cities for street food in 2026, with 63% of respondents voting for the city. The ranking was based on a survey of more than 24,000 urban residents worldwide.

According to Time Out, the city is now home to six Michelin-starred restaurants, several of which elevate street snacks into fine art.. Yet the most authentic culinary experiences can still be found at stools in scooter-filled alleys.

To maximise its existing advantages, the city’s tourism sector has identified street food, combined with the development of the night-time economy, as a key priority.

Le Truong Hien Hoa, Deputy Director of the municipal Department of Tourism, stressed that cuisine is a distinctive tourism product that must be nurtured and preserved from its local roots.

The network of 168 wards, communes and special zones provides favourable conditions for the tourism sector to work with local authorities to develop new destinations, standardise service quality and preserve unique local identities.

According to the department, in the first seven months of 2026, Ho Chi Minh City welcomed more than 7.13 million international visitors, up 42.7% year-on-year, and nearly 31.68 million domestic tourists. Tourism revenue was estimated at 237.46 trillion VND, up 53.3% and equivalent to 72% of the annual target./.


VNA

See more

Karst limestone mountains in the Phong Nha - Ke Bang National Park, with large cave entrances opening amid the primeval forest, reflect a geological formation process spanning millions of years. (Photo: VNA)

Phong Nha - Ke Bang named among Vietnam’s 11 most beautiful destinations

According to the magazine, boat trips into Phong Nha Cave and strolls through Paradise Cave (both family-friendly) offer a tantalising glimpse of their astonishing scale, but the real adventure lies deeper within the park, where cavers wade through underground rivers and weave among stalagmites.

The Trang An Festival 2026 opens at Trang An Ecotourism Site in Ninh Binh province on May 3 (Photo: VNA)

Tourism seeks new growth momentum under Resolution 26

Tourism effectiveness should be measured not only by visitor numbers and revenue, but also by spending, length of stay, repeat visits, job quality, visitor satisfaction and environmental carrying capacity, said experts.

Vietnam welcomes nearly 2 million international visitors in August, up 19.7% from July and 18.4% year-on-year. (Illustrative photo: VNA)

Vietnam tourism maintains strong growth, expands international markets

The National Statistics Office under the Ministry of Finance reported that Vietnam welcomed nearly 2 million international visitors in August, up 19.7% from July and 18.4% year-on-year. The figure represented 63.6% of the tourism sector’s full-year target of 25 million arrivals.

News website news.ru reports that the number of Russian visitors to Vietnam could reach a historic record of 1.5 million in 2026. (Photo: VNA)

Russian arrivals to Vietnam forecast to reach record high

Russian arrivals to Vietnam surpassed 1 million in the first eight months of 2026, representing a remarkable 165.7% increase year-on-year. This was the highest growth rate among Vietnam’s major international tourist markets.

Secretary of the Party Central Committee and Deputy Prime Minister Pham Thi Thanh Tra speaks at the conference. (Photo: VNA)

Vietnam moves to make tourism a true new growth driver

Resolution No. 26-NQ/TW, issued on August 22, sets out a new vision, with a focus on fundamentally renewing the mindset, methods and approaches to tourism development and governance, shifting from quantity to quality and increasing the sector’s contribution to the national economy.

Tourists visit Golden Bridge in Da Nang city in the rainy season. (Photo: hanoimoi.vn)

Turning rainy season into tourism opportunity

Seasonality has long been a challenge for Vietnam’s tourism industry. In many localities, tourism peaks in summer but visitor numbers fall during the rainy months. Destinations are now seeking to restructure their tourism ecosystems and develop products that can operate year-round.

A pot of Mi Quang (Quang noodles). (Photo: VNA)

Da Nang promotes distinctive cuisine as key tourism attraction

As travellers increasingly seek authentic local experiences, the central coastal city of Da Nang is stepping up efforts to integrate cuisine into tourism itineraries, linking culinary promotion with destination branding and cultural preservation.

Flower vendors form a distinctive feature of Hanoi’s autumn. (Photo: VNA)

Hanoi builds four-season tourism appeal

Hanoi’s tourism events are increasingly designed to inspire exploration beyond individual festivals. At the Hanoi Tourism Gift Festival, for instance, visitors can make handicrafts with artisans, explore destinations through virtual reality and discover new tours and tourism stimulus programmes.

A view of the Lo Lo Chai community tourism village in Tuyen Quang province (Photo: VNA)

Vietnam taps community tourism potential for sustainable development

The tourism market is shifting from sightseeing towards living and connecting with destinations. Visitors increasingly seek authentic and locally rooted experiences, interaction with local people, culture and nature, as well as small-group and personalised trips with limited environmental impact and clear benefits for communities.

Delegates press the button to launch the “Phong Nha – Hue Ancient Capital: World Heritage Journey” tourist train. (Photo: VNA)

Tourist train linking Phong Nha and Hue heritage sites launched

The 190-km route runs between Hue, Dong Ha, My Trach, Dong Hoi and Tho Loc stations, giving travellers access to destinations including the Complex of Hue Monuments, Quang Tri Ancient Citadel, Vinh Moc Tunnels, Hien Luong–Ben Hai historical site and Phong Nha-Ke Bang National Park.