Ho Chi Minh City (VNA) – The award-winning air carrier Vietjet and Vikki Digital Bank on July 13 were respectively named the Official Airline Partner and Official Bank in Vietnam of the four ASEAN United FC events – the ASEAN Hyundai Cup™, ASEAN Club Championship Shopee Cup™, ASEAN Women's MSIG Cup™ and ASEAN U-23 Championship™.
The partnership was concluded by SPORTFIVE, the ASEAN Football Federation (AFF)'s exclusive commercial partner.
Vietjet is a new-age carrier founded with the mission of making air travel accessible to everyone. Since launching its first flight in 2011, Vietjet has continuously expanded its network across Vietnam and internationally with more than 135 routes spanning Southeast Asia, Australia, Kazakhstan, India, China, Japan, the Republic of Korea, with further expansion into Europe on the horizon. With its distinctive red and yellow aircraft livery, Vietjet has become a familiar presence to travellers around the world, serving as a bridge for economic, cultural and social connectivity between countries and communities.
As the Official Airline Partner of the ASEAN United FC events, Vietjet connects fans and destinations across Southeast Asia through the region's leading football competitions, kicking off with the ASEAN Hyundai Cup™ 2026, the jewel in the crown of ASEAN football and the region's biggest sporting event.
In its role as the Official Banking Partner in Vietnam, Vikki Digital Bank brings fans a seamless suite of digital financial solutions to the four ASEAN United FC events for the domestic market supporting greener travel. Fans can also enjoy the bank's largest savings promotion of the year, "VIKKI Savings, Win the Golden Ball Signed", offering total prizes worth more 21 billion VND, alongside a range of exclusive promotions and experiences for the football community.
Through these initiatives, Vikki Digital Bank brings its brand promise, "Your Digital Bank, Every Family's Bank," to life by making digital financial services more accessible and relevant to the everyday lives of Vietnamese people.
Through this partnership, Vietjet and Vikki bring together the strengths of two prominent brands to create a more seamless customer experience, from flying with payment experiences and profitable savings for fans across Southeast Asia, one of the world's fastest-growing travel markets. The Vikki platform offers Vietnamese fans the ability to follow football events with convenient, modern, and customer-trust-like services.
At the event announcing the partnership, To Viet Thang, Vietjet Standing Vice President said: “Vietjet has always been committed to supporting meaningful sporting events around the world, with the aim of connecting people and creating positive value for communities. Our partnership with ASEAN United FC competitions reaffirms Vietjet’s commitment to connecting not only destinations, but also people, cultures, and shared values across communities. Through aviation and sports, Vietjet aims to foster regional connectivity, showcase Southeast Asia to the world, and create greater opportunities for sustainable development.”
Representing Vikki Digital Bank Vice President, Le Van Thanh said: “Football is one of the most powerful ways to bring people together, while digital banking connects people with seamless, modern experiences in their everyday lives. As the Official Banking Partner in Vietnam of ASEAN United FC events, Vikki seeks to inspire millions of football fans through our brand spirit, ‘Tap to Inspire, Unlock the Future’, where every tap to pay and every journey is made easier, more secure, and more rewarding.”
Major General Khiev Sameth, President of the ASEAN Football Federation, said: "On behalf of the ASEAN Football Federation, I am delighted to welcome Vietjet and Vikki Digital Bank to the ASEAN football family. As leading brands, Vietjet and Vikki Digital Bank share our belief in the power of connectivity to unite people and strengthen communities.
“With connectivity at the heart of its business, Vietjet and Vikki are natural partners for the ASEAN United FC events. Together, we look forward to embarking on a shared journey of unity and growth, bringing Member Associations, clubs, fans and communities across ASEAN even closer together through the power of football."
Seamus O'Brien, President and Chairman of the Board of SPORTFIVE Asia, said: “It’s a pleasure to welcome Vietjet, an award-winning airline, and Vikki Digtial Bank on board the growing ASEAN United FC family of Official Partners. Partnership with the region’s premier events – the ASEAN Hyundai Cup™, ASEAN Club Championship Shopee Cup™, ASEAN Women's MSIG Cup™ and ASEAN U-23 Championship™ – supports Vietjet’s emergence as a trusted carrier in Southeast Asia and reinforces Vikki’s standing as Vietnam’s next-generation digital bank, while further strengthening customer affinity and connectivity across the region’s fast growing travel destinations.”/.
