Business

Vietnam showcases products at Germany consumer goods trade fair

Vietnam has been participating in Ambiente, the world's leading trade fair for consumer goods, handicrafts, and interior decorations, for over 20 years.

Sixty-five Vietnamese companies are displaying their products at Ambiente 2025. (Photo: VNA)
Sixty-five Vietnamese companies are displaying their products at Ambiente 2025. (Photo: VNA)

Berlin (VNA) – Sixty-five Vietnamese companies are displaying their products at Ambiente 2025, the world's leading trade fair for consumer goods, handicrafts, and interior decorations, in Germany.

The fair, taking place in Frankfurt, Hesse, from February 7-11, attracts 4,660 businesses from nearly 170 countries and territories.

In addition to showcasing products and solutions for living spaces with various design styles, Ambiente 2025 also emphasises sustainability, future retail trends, and the expansion of marketing through digital technology.

To participate in the platform, businesses must not only comply with local regulations and German law but also ensure that their products meet quality and consumer safety standards. Factors such as hygiene and environmental conditions are mandatory requirements.

Over the years of participation, major Vietnamese brands, such as Minh Long and Manh Dan Ceramics, have made a strong impression and established their presence at the fair in particular, as well as in the German and broader European Union (EU) markets.

Vietnamese businesses hope to tap further into potential markets by thoroughly researching the German market and the European market in general, to gain a deeper understanding of consumer preferences and demands.

Le Ba Ngoc, Vice Chairman and General Secretary of the Vietnam Handicraft Exporters Association, told the Vietnam News Agency that Vietnam has been participating in the Ambiente fair for over 20 years.

In 2024, Vietnam's handicraft export turnover reached 2.95 billion USD, with the European market accounting for about 27%. Also in the year, a Vietnamese company secured an order worth over 1 million USD.

With 65 businesses participating in this year's Ambiente, Vietnam aims to achieve 5 billion USD in handicraft export revenue in 2025, he said./.

VNA
#Ambiente 2025 #Germany #trade fair #consumer goods #interior decorations #sustainability #EU market Germany
Follow VietnamPlus

Related News

See more

An LNG tanker docks at the Thi Vai LNG terminal in Ho Chi Minh City (Photo: VNA)

Solutions proposed to support firms amid Middle East conflict impacts

Top priority should be given to stabilising energy prices to ease input cost pressures and ensure supply stability – the most widely supported recommendation, chosen by 61.9% of surveyed firms. Businesses urged close monitoring of global fuel prices and supply risks, along with flexible measures to curb abnormal domestic price fluctuations and secure supplies of fuel and essential materials.

Nguyen Viet Tu (right) and a cooperative technician inspect a bird’s eye chilli field ready for harvest for export to European countries. (Photo: VNA)

Vietnamese herbs gain ground in European market

The Chau Pha Agricultural Production and Services Cooperative model is widely seen as an illustration of a new direction for Vietnam’s agriculture sector, one that combines clean production practices, modern management and proactive engagement with global markets.

Garment production for export to the EU at the TNG company in Thai Nguyen province (Photo: VNA)

Businesses pivot strategies to sustain export growth momentum

Enterprises are shifting toward reasonably priced, easy-to-consume products such as tra fish, tilapia, canned items and surimi, instead of focusing mainly on high-end products like large-sized shrimp, which are facing weaker demand in some markets.

Border guards inspect and verify fishing vessels’ documents and procedural records before departure. (Photo: VNA)

Hue accelerates tech upgrades, strengthens vessel monitoring to combat IUU fishing

During the first quarter, the Department of Agriculture and Environment worked closely with city police and the Border Guard Command to inspect and supervise so-called “three-no” fishing vessels — those lacking registration, licences, or inspection certification — along with boats deemed ineligible for operation in Thuan An, Quang Dien, Vinh Loc, and Chan May–Lang Co.

Officials of former Ninh Thuan province (which is part of Khanh Hoa province now) inspect the progress of Bac Ai pumped-storage hydropower plant. (Photo: VNA)

Efforts made to keep Bac Ai pumped-storage hydropower project on schedule

The project, which is included in the approved National Power Development Plan for 2021–2030 with a vision towards 2050, is developed to strengthen national energy security, support a circular economy and contribute to Vietnam’s commitment to achieving net-zero emissions by 2050, as pledged at the COP26 climate conference.

NSMO Chairman Nguyen Duc Cuong speaks at the event (Photo: VNA)

Experts seek to improve power dispatch in new energy era

Electricity demand is expected to rise strongly, while global energy markets remain volatile. In this context, rooftop solar and BESS are emerging as key solutions to improve flexibility and ensure supply, especially during peak periods.

Prime Minister Pham Minh Chinh speaks at the conference. (Photo: VNA)

Enterprises must pioneer in achieving double-digit economic growth from 2026: PM

Reports delivered at the conference showed that Vietnam had about 1 million active enterprises by late 2025, up more than 25% from 2020, contributing roughly 60% of GDP and employing more than 16 million workers. They also account for the bulk of the country’s trade turnover, while Vietnam ranks among the world’s top 15 destinations for foreign direct investment.

Visitors browse the Vietnamese product display booths at the "Vitality of Vietnamese Goods" exhibition and livestream in Hanoi from March 7-9, 2026. (Photo: VNA)

Vietnamese goods promotion: Greater transparency needed

As transparency, traceability and social responsibility increasingly become essential entry requirements, proactive compliance will give Vietnamese enterprises a clear advantage in building trust among international partners.

Trade Counsellor Hoang Duc Nhuan of the Vietnam Trade Office in Algeria speaks at the online export consultancy session on the markets of Algeria, Senegal and Tunisia for more than 40 Vietnamese agencies and enterprises on March 26. (Photo: VNA)

Opportunities for Vietnamese businesses to promote exports to African markets

Vietnamese exporters were advised to seek partners through reputable channels and to use secure payment methods, such as irrevocable letters of credit confirmed by trusted European or American banks, or documentary collection with a deposit of at least 20% of the contract value. Deferred payment arrangements should be avoided.