Malaysia expands tourism market outreach

Deputy Tourism, Arts and Culture Minister Chiew Choon Man said Tourism Malaysia is focusing on high-performing and stable markets, including China, Indonesia, Japan and India, while expanding its presence in long-haul markets such as Russia, Germany and Australia to diversify the country's visitor base.

Hanoi (VNA) - Malaysia's Ministry of Tourism, Arts and Culture is expanding its outreach to key regional and long-haul markets to sustain the country's strong tourism growth momentum.

Deputy Minister of Tourism, Arts and Culture Chiew Choon Man said Tourism Malaysia is focusing on high-performing and stable markets, including China, Indonesia, Japan and India, while expanding its presence in long-haul markets such as Russia, Germany and Australia to diversify the country's visitor base.

The country's tourism sector is on a positive trajectory. In 2025, Malaysia welcomed 42.2 million international visitors, an increase of 11.2% from 38 million in 2024.

As of May this year, Malaysia had received 17.5 million visitors, up 3.4% from the 16.9 million recorded during the corresponding period last year. This demonstrates that the country is on solid footing to sustain this positive momentum throughout 2026, he said.

The official also stressed the importance of continued investment in tourism infrastructure, alongside close collaboration with industry stakeholders to address operational challenges and rising cost pressures, ensuring the sector remains competitive./.

VNA