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Taylor Swift effect: Singapore hotels, airlines see up to 30% spike in regional demand

American pop star Taylor Swift has yet to arrive but the knock-on effects of her upcoming stop in Singapore are already being felt and are likely to be wide-ranging.
Taylor Swift effect: Singapore hotels, airlines see up to 30% spike in regional demand ảnh 1Taylor Swift performs at her concert for The Eras Tour in Tokyo, Japan on Feb 7, 2024. (Photo: Reuters)
Singapore (VNA) – American pop starTaylor Swift has yet to arrive but the knock-on effects of her upcoming stop inSingapore are already being felt and are likely to be wide-ranging.

Hotels and airlines said demand for flights andaccommodation around the dates of Swift's concerts has increased up to 30%, accordingto Channel NewsAsia (CNA).

Earlier, the Singapore Tourism Board (STB) said itprovided a grant to help bring Swift's Eras tour to the country next month, heronly stop in Southeast Asia.

It is likely to generate significant benefits to theSingapore economy, especially to tourism activities such as hospitality,retail, travel and dining, as has happened in other cities in which TaylorSwift has performed, said the tourism board and the Ministry of Community,Culture and Youth (MCCY) in a joint statement.

According toone expert, Swift's concerts in Singapore could generate revenue in theballpark of and possibly exceed the estimated 787 million USD in economic valuefrom her time in Melbourne, Australia.    

Singapore is one of the two stops in Asia for Swift,having performed four shows in Tokyo earlier this month. The star has sold outall six of her shows here, which will be held starting from March 2.

More than 300,000 tickets have been sold, with a"significant" number of fans travelling from other countries, said the MCCY and the STB.

Demand for flights to Singapore on both SingaporeAirlines and Scoot has increased in March, particularly from Southeast Asia,the airlines said.
Jetstar Asia said demand has risen by 20% for routesconnecting destinations like Bangkok, Manila, and Jakarta to Singapore, duringthe period when Swift is performing.
Hotels said they also have seen an uptick in demand.

Cavaliere Giovanni Viterale, cluster general managerfor Raffles Sentosa Singapore and Sofitel Singapore Sentosa Resort & Spa,said the demand from international visitors cum concertgoers continues to havea positive impact on the resort’s occupancy, which will be at peak levels fromearly March onwards.

Viterale added that the majority of the reservationsoriginate from Southeast Asia.

Other hotels like M Hotel Singapore and One Farrerare also seeing increases of up to 30% in demand from Southeast Asia./.
VNA
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