Vietnamese cultural showcase blends tea, tradition, melody in Paris

From the moment attendees entered the exhibition space in Paris, visitors were enveloped in a harmonious blend of sensory experiences, with the delicate aroma of tea, the robust notes of coffee, and the vivid colours of Vietnamese handicrafts.

French and foreign guests at the Vietnamese cultural showcase (Photo: VNA)
French and foreign guests at the Vietnamese cultural showcase (Photo: VNA)

Paris (VNA) – A Vietnamese cultural showcase, themed “Hands and Hearts in Notes and Colours” (La main et le cœur aux notes et couleurs), unfolded in an intimate yet refined atmosphere in Paris on April 19, drawing a large turnout of French and foreign guests with a keen interest in Asian culture.

From the moment attendees entered the exhibition space, they were enveloped in a harmonious blend of sensory experiences, with the delicate aroma of tea, the robust notes of coffee, and the vivid colours of Vietnamese handicrafts. Curated display tables presented an array of signature teas and coffees, each accompanied by stories of their origins, processing methods and the philosophies of appreciation rooted in Vietnamese cultural life.

Guests were invited not only to sample the beverages but also explore different brewing techniques. Several of the featured products met organic standards and were linked to sustainable farming models, a point that particularly resonated with French visitors, who are increasingly focused on responsible consumption.

Historian Catherine Chadefaud delivered a presentation tracing the history of tea’s arrival in France, providing fresh insight into centuries of East-West cultural exchange. This was followed by classical music performances from Maria Lucia Barros and Philippe Foulon, which evoked the intimate ambiance of 18th-century European salons.

A standout segment titled “Musical Thé” merged tea tasting with live music, creating a multi-sensory experience in which participants savoured Vietnamese tea while immersed in gentle melodies. The innovative pairing offered a fresh approach to cultural promotion, blending relaxation with deeper engagement.

Traditional Vietnamese brocade textiles also captivated visitors. Showcasing intricate patterns, natural materials and contemporary reinterpretations, the display invited exploration of the production processes and cultural significance behind each piece.

Hang Vu, owner of the Sobica Vietnamese tea shop, said the event builds on the success of a previous exhibition in Paris and aims to further introduce Vietnam’s traditional handicrafts. She expressed hope to hold additional activities through June to highlight brocade, regional specialties and traditional industries, including tea, coffee and spices.

Rosine Young, member of the organising committee, said although she has limited opportunities to explore Vietnam in depth, the experience allowed her to appreciate the richness of a nation comprising 54 ethnic groups, each contributing its own distinct cultural hues.

In her view, brocade products are not only visually appealing but also carry profound human values, reflecting the craftsmanship, creativity, and dedication of their makers.

She also expressed admiration for the Vietnamese community in France, noting their resilience in integrating into society while preserving their cultural identity, along with their intellectual curiosity and openness. According to her, it is precisely this spirit of cultural exchange and connection that gave the event its unique appeal./.

VNA

See more

“100 Dieu tu hao Viet Nam” book (Photo: nhandan.vn)

Book introduces 100 remarkable facts about Vietnam

The illustrated book “100 Dieu tu hao Viet Nam” (100 Proud Facts about Vietnam) compiles 100 highlights of Vietnam’s legacy across 11 major themes, including heroic history, cultural beauty, literature and the arts, medicine, education, architecture, science, cuisine and community values.

Children perform Xoan folk singing at the cultural camp. (Photo: VNA)

Hung Kings festival opens with vibrant cultural, tourism activities in Phu Tho

Beyond its role as a sacred national commemoration, the event helps promote cultural values, strengthen national unity and enhance cultural exchanges. A notable feature is the flexible organisation in 18 commune and ward clusters, encouraging the localities' participation and enriching the festival’s content.

A corner of the Book Street in Hanoi (Photo: VNA)

Hanoi celebrates Reading Culture Day with book street activities

Organised by the Book Street’s management board in collaboration with publishers and distributors, the programme will brings together 14 publishing and distribution units across 15 booths, offering readers access to a rich and diverse selection of book titles spanning literature, children’s books, life skills, economics, history, science-technology and education, among others.

Vietnam’s Consul General in Osaka Nguyen Truong Son speaks at the 9th Vietnam cultural festival in Osaka on April 19, 2026. (Photo: VNA)

Vietnam cultural festival in Osaka draws tens of thousands of attendees

Saito Naoki, Mayor of Ikuno Ward – where the event took place, expressed his pleasure at the rapid growth of the Vietnamese community in the area. He praised such cultural festivals for helping Vietnamese residents maintain their traditions while fostering mutual understanding and closer ties with Japanese locals.

Urawadee Sriphiromya, Thai Ambassador to Vietnam (third from left); Camila Polo Florez, Colombodian Ambassador to Vietnam (C); and Saadi Salama, Ambassador of Palestine to Vietnam (fifth from left), experience indigenous coffee culture in a coffee garden in Dak Lak. (Photo: doanhnghiepkinhtexanh.vn)

World Coffee Heritage Forum: A dialogue connecting coffee culture, knowledge

The recognition of "The knowledge of coffee cultivation and processing in Dak Lak” as a National Intangible Cultural Heritage marks an important milestone. It affirms the value of indigenous knowledge, creative labour, and the harmonious connection between local livelihoods, culture and nature in the Central Highlands.

The artwork "Harvest Day" by Doan Thi Thu Huong. (Photo: cand.com.vn)

Vietnam to join Venice Art Biennale with first national showcase

As Vietnam makes its debut at the Biennale, the exhibition “Vietnam: Art in a Global Flow” does not seek to assert its position through scale or grand statements, but rather opens up a space for meaningful artistic dialogue - an invitation to listen to subtle voices, contemplate in stillness, and reflect on the capacity to nurture sustained creative energy in a dynamic and ever-evolving art world.

Viet Youth Readiness Hub debuts at the event (Photo: VNA)

Vietnamese Canadian youth hub launched to fight mother tongue erosion

The Viet Youth Readiness Hub is seen as a dedicated platform to connect, support, and empower Vietnamese-Canadian youth. It aims to emerge as a central force to host social events, advance heritage education, foster exchange and integration among young Vietnamese in Canada.

At the event “Vietnamese Language in the heart of Kyushu, Japan” (Photo: VNA)

Vietnamese in Japan revive mother tongue among young generations

While the number of Vietnamese-origin children in Japan is surging, opportunities to actually speak Vietnamese in daily life are vanishing fast. Many children can understand the language but default to Japanese in response, gradually relegating their mother tongue to a secondary role, sometimes even treating it as a “second foreign language” inside their own houses.

A tribute to Hung Kings in Ho Chi Minh City (Photo: VNA)

Hung Kings’ Commemoration Day 2026 to spread sacred values, foster national unity

Following the merger of Phu Tho, Vinh Phuc, and Hoa Binh provinces into the new Phu Tho province last year, the Hung Kings Temple Festival has taken on heightened significance. It now serves not only as a tribute to the ancestral homeland but also a unified cultural platform that extends sacred ancestral values to Vietnamese communities at home and abroad.

A traditional art performance at Bach Ma temple in Hanoi (Photo: VNA)

Traditional arts hold untapped economic power

Traditional arts embody deep aesthetic values, worldviews, and national identity, shaping the country’s distinctive “aesthetic identity” and foundational cultural tastes

A performance at the opening ceremony of the Hung Kings Temple Festival and the 2026 Ancestral Land Culture and Tourism Week on late April 17 (Photo: VNA)

Hung Kings Temple Festival, associated tourism week kick off

The annual festival serves as a major national cultural event, offering an opportunity for people across Vietnam and overseas Vietnamese communities to pay tribute to their ancestors, express gratitude, and strengthen the great national solidarity.