Vietnam’s foreign tourist arrivals rise 21.5% in nine months

The tourism and hospitality sectors continued their stellar performance, with accommodation and food service revenues estimated at 624.4 trillion VND (23.68 billion USD) during the nine-month span, up 14.8% from 2024. Da Nang led the charge with an impressive 18.1% growth rate, followed by Ho Chi Minh City at 18%, Can Tho at 14.2%, Hai Phong at 12%, and Hanoi at 11.9%.

Mui Ne beach in the south-central province of Binh Thuan attracts international tourists. (Photo: VNA)
Mui Ne beach in the south-central province of Binh Thuan attracts international tourists. (Photo: VNA)

Hanoi (VNA) - Vietnam recorded a 21.5% year-on-year increase in international visitor arrivals to 15.4 million in the first nine months of the year, according to the National Statistics Office under the Ministry of Finance.

The tourism and hospitality sectors continued their stellar performance, with accommodation and food service revenues estimated at 624.4 trillion VND (23.68 billion USD) during the nine-month span, up 14.8% from 2024. Da Nang led the charge with an impressive 18.1% growth rate, followed by Ho Chi Minh City at 18%, Can Tho at 14.2%, Hai Phong at 12%, and Hanoi at 11.9%.

Travel agencies’ revenue also rose sharply, estimated at 69.6 trillion VND, a 20.5% increase, thanks to stimulus campaigns, new tourism products, favourable visa policies and extensive promotional programmes.

Air travel dominated as the preferred mode of entry, accounting for 85.2% of all arrivals with 13.1 million visitors, a 21.9% increase year-on-year. Land border crossings brought in 2.1 million travelers, up 19.4%, while sea arrivals totalled 190,600, reflecting a 15.1% rise.

vna-potal-9-thang-nam-2025-thanh-pho-da-nang-da-don-hon-144-trieu-luot-khach-du-lich-8318539.jpg
International tourists enjoy a basket boat ride at Cam Thanh tourist village, Hoi An Dong ward, Da Nang city. (Photo: VNA)

By continents, Asia continued to be the largest source market of Vietnam, with 12.24 million tourists, followed by Europe with 1.9 million, Americas nearly 800,000, Australia 445,000, and Africa 40,700.

Top five source markets were China, the Republic of Korea, Taiwan (China), the US, and Japan. Impressive growth were seen in Russia (273%), the Philippines (192.2%), Cambodia (150.4%), Poland (146%), and India (142%).

According to Deputy Director of the Vietnam National Authority of Tourism (VNAT) Pham Van Thuy, as Vietnam eyes 25 million international visitors this year, it must offer products that align with the diverse interests of global travelers, from cuisine and natural landscapes to beaches and climate.

As the peak international tourism season runs from October through April, the VNAT has carried out various promotional programmes in collaboration with local authorities, businesses and Vietnam’s embassies in key markets. Alongside these campaigns, the country has paid due attention to building its image as a safe and secure destination, offering experiences that resonate with international travelers./.

VNA

See more

A double-decker sightseeing bus in Ho Chi Minh City. (Photo: VNA)

HCM City elevates destination appeal, enhances tourism workforce quality

As Ho Chi Minh City’s tourism sector continues to sustain growth momentum, it is shifting strongly from post-merger recovery to development acceleration, with a focus on restructuring destination spaces to offer diverse tourism models and attract more domestic and international visitors.

Visitors tour Ngo Mon (Noon Gate) at the Hue Imperial Citadel. (Photo: VNA)

Visit Vietnam Year – Hue 2025: renewing heritage, shaping distinct brand

Visit Vietnam Year – Hue 2025 has left a series of strong imprints, reflecting a marked transformation in Hue’s tourism in terms of scale, quality and brand positioning. More than a programme of events, it has become a powerful driver, helping position Hue as a competitive cultural and heritage tourism centre in the region.

A view of the talkshow within the conference in Hue on December 12 to review and discuss strategic orientations for the 2023-2025 roadmap to reduce plastic waste in the local tourism sector. (Photo: VNA)

Hue accelerates shift toward green, low-plastic tourism models

Over the past three years, Hue tourism authorities have strengthened communication and advocacy for plastic waste reduction through 10 training sessions with 690 participants, “Coffee Talk” events, professional Zalo groups, and direct engagement with businesses. As a result, 102 enterprises and business households have signed commitments to reduce plastics, and 12 hotels have pioneered plastic-reduction practices.

The inaugural flight from New Delhi lands at Phu Quoc International Airport (Photo: Sun Group)

Phu Quoc welcomes new direct flights from India

Phu Quoc International Airport welcomed over 180 Indian travellers on a new direct flight from New Delhi on December 10, marking the start of a month-long flight series that will link the two destinations and bring a fresh wave of visitors to Vietnam’s pristine island.

Visitors pose for a photo at Ben Thanh Market in HCM City (Photo: VNA)

HCM City speeds up digital tourism to draw more travellers

Following its goal of building a friendly destination, the Ho Chi Minh City Department of Tourism is rolling out a range of local stimulus programmes, with a focus on bringing the city’s signature attractions closer to domestic and international visitors through digital platforms.

Foreign visitors are touched to receive meaningful gifts from their Vietnamese friends (Photo: VietnamPlus)

Vietnam welcomes more than 19 million international visitors in 11 months

A UN Tourism report highlighted Vietnam’s performance as one of the most notable recoveries worldwide. While tourism across the Asia–Pacific has rebounded to only around 90% of pre-COVID levels, Vietnam is among a select group of destinations, alongside Japan, recording rapid and sustained growth, it said.

Foreign visitors explore Hanoi’s old quarters by cyclo, admiring the city’s timeless beauty. (Photo: VNA)

Vietnam draws French holidaymakers during Christmas, New Year

Patrice Caradec, President of the Syndicate of French Tour-Operators (SETO), said the country has not attracted as many French tourists since COVID-19. As Vietnam reopened later than several Asian destinations, pent-up demand has surged with the full recovery of tourism. The “S-shaped” nation has now returned to pre-pandemic levels of French arrivals.