Hanoi (VNA) – The “Not Alone – Together for Online Safety” campaign came to a close in Hanoi on January 11, capping nearly two months of intensive nationwide outreach efforts.
The campaign was initiated by the Digital Trust Alliance, under the auspices of the United Nations Office on Drugs and Crime (UNODC) and the UNICEF, with coordination from the Ministry of Public Security, the Ministry of Education and Training, and the Ministry of Health.
Running from October 6 - November 30, 2025, it recorded widespread impact both online and across school communities nationwide.
Strong reach across digital platforms and schools
Organisers reported heavy use of social media channels like Facebook, TikTok, and YouTube, bolstered by endorsements from key opinion leaders, influencers, and media partners to spread child protection messaging in cyberspace.
The effort generated more than 1.5 billion views and touched over 40 million individuals, drawing support from more than 1,000 influencers, artists, and public figures. User-generated content under the hashtags #khongmotminh and #NiemTinSo, which drove substantial community interaction.
Offline, the campaign extended to more than 6,100 schools and 113,000 classrooms in 34 cities and provinces. Over 8 million students, teachers, and parents gained online safety knowledge and practical skills via workshops, extracurricular sessions, and innovative educational formats, with direct involvement from more than 2,500 experts.
“Children cannot face online risks alone”
At the closing ceremony, Lieut. Col Nguyen Tien Cuong, Head of Division 3 under the Ministry of Public Security’s Department of Cybersecurity and High-Tech Crime Prevention and Control (A05), said based on data from the national child protection hotline 111 and consultations with psychologists, legal experts, and investigators, the campaign had compiled guidance materials on prevalent online fraud tactics.
“We have identified three common tactics used in online scams: inducing fear to control emotions, psychological manipulation to build trust and lure victims, and behavioral control. These warning signs have been systematised so that children can recognise and escape such situations,” he said.
From knowledge to “digital survival” skills
To date, more than 10,000 guidebooks and over 200,000 bilingual Vietnamese–English communication materials have been compiled, published, and distributed directly to students in various localities, including remote and mountainous areas.
Beyond educational activities, the campaign’s community events also left impressions. The “Not Alone” Online Safety Festival attracted nearly 100,000 participants; a school talent mini show gathered close to 200 students; and the “Not Alone” music gala reached over 15 million online views.
A student-created art exhibition on online safety stood out, offering poignant, unfiltered expressions of children’s need to be heard and protected in digital spaces.
Continuing the journey in 2026
At the closing ceremony, organisers confirmed that the campaign will return in 2026, with a focus on prevention of online abuse through innovative communication activities.
The closing event not only recognised contributions from individuals and organisations but also marked the launch of the next phase in a sustained push to build a safer, more humane, and trustworthy digital environment for Vietnam’s children and youth./.
