De Men Awards nurture creativity, culture for Vietnam’s children

The awards honour outstanding contributions across creative fields – from literature and the arts to entertainment; from traditional publishing formats to contemporary digital platforms.

From left, Vietnam News Agency General Director Vu Viet Trang and Jury Chairman, poet Tran Dang Khoa congratulate "Cricket Knight" songwriter Pham Tuyen and his daughter, Pham Hong Tuyen, at the De Men Awards ceremony in Hanoi on May 28, 2025. (Photo: VNA)
From left, Vietnam News Agency General Director Vu Viet Trang and Jury Chairman, poet Tran Dang Khoa congratulate "Cricket Knight" songwriter Pham Tuyen and his daughter, Pham Hong Tuyen, at the De Men Awards ceremony in Hanoi on May 28, 2025. (Photo: VNA)

Hanoi (VNS/VNA) – The De Men (Cricket) Awards for Children, which celebrate outstanding works by and for children, was officially launched on March 26, inviting literary and artistic works, or drafts of such works, to compete.

According to the organisers, any work created, completed or published between January 1, 2025 and April 25, 2026, will be eligible for entry.

First introduced in 2020 by the The thao va Van Hoa (Sports & Culture) newspaper under the Vietnam News Agency, the De Men Awards draw inspiration from “De Men Phieu Luu Ky” (Adventures of a Cricket), the celebrated literary classic by To Hoai.

True to this spirit, the awards honour outstanding contributions across creative fields – from literature and the arts to entertainment; from traditional publishing formats to contemporary digital platforms.

In the broader context of Vietnam’s nationwide implementation of the Politburo’s Resolution No. 80‑NQ/TW on cultural development, the awards this year set a long‑term ambition: to help build a cultural and artistic ecosystem for Vietnamese children in the digital era.

At the outset, the awards will focus on transforming prize‑winning works with strong potential into cultural products capable of reaching wide audiences. This initiative aims to make practical contributions to Vietnam’s growing cultural industries, with particular emphasis on children’s cinema. Such efforts align directly with Resolution 80, which identifies priority areas for development, including cinema, music, fine arts, cultural tourism, design, fashion, traditional crafts, video games, cuisine and digital content.

The resolution also underscores the importance of “valuing, honouring, and unleashing creativity while fostering a favourable environment for experts, intellectuals, talented artists, and exceptionally gifted students to be nurtured, trained, inspired and able to contribute and grow.”

In line with these objectives, the De Men Awards not only discover and celebrate cultural and artistic talents, serving as both a platform and launchpad for authors and works by children and for children, but also ignite creativity among young people, promote a culture of reading, and help build a rich and healthy cultural environment for the nation’s future generations.

The awards contribute to the overarching goal of “building comprehensively developed Vietnamese people” while ensuring “equal access to cultural values for disadvantaged groups”, with children at the heart of this mission.

The closing ceremony and awards presentation are scheduled for International Children’s Day on June 1, a fitting occasion to celebrate creativity and childhood.

One Grand Prize – the Hiep Si De Men (Cricket Knight) Award – will be bestowed upon an individual who has devoted their life and career to children. Alongside, the Khat Vong De Men (Cricket Desire) Awards will recognise fresh creative explorations across diverse forms and generations of authors.

Over six seasons, four Cricket Knight Awards have been conferred to writers Nguyen Nhat Anh (2020), Tran Duc Tien (2023), Ly Lan (2024), and songwriter Pham Tuyen (2025), together with 27 Cricket Desire Awards./.

VNA

See more

The illustrated book “100 Dieu tu hao Viet Nam” (Photo: nhandan.vn)

Book introduces 100 remarkable facts about Vietnam

The illustrated book “100 Dieu tu hao Viet Nam” (100 Proud Facts about Vietnam) compiles 100 highlights of Vietnam’s legacy across 11 major themes, including heroic history, cultural beauty, literature and the arts, medicine, education, architecture, science, cuisine and community values.

Children perform Xoan folk singing at the cultural camp. (Photo: VNA)

Hung Kings festival opens with vibrant cultural, tourism activities in Phu Tho

Beyond its role as a sacred national commemoration, the event helps promote cultural values, strengthen national unity and enhance cultural exchanges. A notable feature is the flexible organisation in 18 commune and ward clusters, encouraging the localities' participation and enriching the festival’s content.

A corner of the Book Street in Hanoi (Photo: VNA)

Hanoi celebrates Reading Culture Day with book street activities

Organised by the Book Street’s management board in collaboration with publishers and distributors, the programme will brings together 14 publishing and distribution units across 15 booths, offering readers access to a rich and diverse selection of book titles spanning literature, children’s books, life skills, economics, history, science-technology and education, among others.

Vietnam’s Consul General in Osaka Nguyen Truong Son speaks at the 9th Vietnam cultural festival in Osaka on April 19, 2026. (Photo: VNA)

Vietnam cultural festival in Osaka draws tens of thousands of attendees

Saito Naoki, Mayor of Ikuno Ward – where the event took place, expressed his pleasure at the rapid growth of the Vietnamese community in the area. He praised such cultural festivals for helping Vietnamese residents maintain their traditions while fostering mutual understanding and closer ties with Japanese locals.

Urawadee Sriphiromya, Thai Ambassador to Vietnam (third from left); Camila Polo Florez, Colombodian Ambassador to Vietnam (C); and Saadi Salama, Ambassador of Palestine to Vietnam (fifth from left), experience indigenous coffee culture in a coffee garden in Dak Lak. (Photo: doanhnghiepkinhtexanh.vn)

World Coffee Heritage Forum: A dialogue connecting coffee culture, knowledge

The recognition of "The knowledge of coffee cultivation and processing in Dak Lak” as a National Intangible Cultural Heritage marks an important milestone. It affirms the value of indigenous knowledge, creative labour, and the harmonious connection between local livelihoods, culture and nature in the Central Highlands.

The artwork "Harvest Day" by Doan Thi Thu Huong. (Photo: cand.com.vn)

Vietnam to join Venice Art Biennale with first national showcase

As Vietnam makes its debut at the Biennale, the exhibition “Vietnam: Art in a Global Flow” does not seek to assert its position through scale or grand statements, but rather opens up a space for meaningful artistic dialogue - an invitation to listen to subtle voices, contemplate in stillness, and reflect on the capacity to nurture sustained creative energy in a dynamic and ever-evolving art world.

Viet Youth Readiness Hub debuts at the event (Photo: VNA)

Vietnamese Canadian youth hub launched to fight mother tongue erosion

The Viet Youth Readiness Hub is seen as a dedicated platform to connect, support, and empower Vietnamese-Canadian youth. It aims to emerge as a central force to host social events, advance heritage education, foster exchange and integration among young Vietnamese in Canada.

At the event “Vietnamese Language in the heart of Kyushu, Japan” (Photo: VNA)

Vietnamese in Japan revive mother tongue among young generations

While the number of Vietnamese-origin children in Japan is surging, opportunities to actually speak Vietnamese in daily life are vanishing fast. Many children can understand the language but default to Japanese in response, gradually relegating their mother tongue to a secondary role, sometimes even treating it as a “second foreign language” inside their own houses.

A tribute to Hung Kings in Ho Chi Minh City (Photo: VNA)

Hung Kings’ Commemoration Day 2026 to spread sacred values, foster national unity

Following the merger of Phu Tho, Vinh Phuc, and Hoa Binh provinces into the new Phu Tho province last year, the Hung Kings Temple Festival has taken on heightened significance. It now serves not only as a tribute to the ancestral homeland but also a unified cultural platform that extends sacred ancestral values to Vietnamese communities at home and abroad.

A traditional art performance at Bach Ma temple in Hanoi (Photo: VNA)

Traditional arts hold untapped economic power

Traditional arts embody deep aesthetic values, worldviews, and national identity, shaping the country’s distinctive “aesthetic identity” and foundational cultural tastes