Hanoi (VNA) – The 2025 Trade Promotion Fair for Agricultural and OCOP Products opened on August 21 evening at AEON Mall Long Bien in Hanoi, attracting nearly 60 businesses from 17 provinces and cities.
The four-day event, jointly organised by the Hanoi Department of Agriculture and Environment and Japan's AEON Group, provides an opportunity for localities, businesses and consumers to meet, exchange experiences, and strengthen the consumption of safe, high-quality agricultural products in line with sustainable development goals.
Alongside exhibitions, the fair hosts thematic seminars on sustainable agricultural development, business networking activities, and consumer experience programmes. Visitors can enjoy shopping while learning about the stories behind each product and the efforts of farmers and businesses.
Nguyen Ba Bang, Deputy Director of the Hanoi Agricultural Extension Centre, emphasised that Hanoi plays a pioneering role in promoting modern, sustainable agriculture and acts as a bridge to bring agricultural and OCOP products closer to both domestic and international consumers.
The city remains committed to supporting localities, enterprises and cooperatives in developing high-quality products to improve livelihoods and protect the environment, he said.
The partnership between Hanoi and AEON also helps promote Vietnamese agricultural products abroad, particularly to Japan, a market with strict quality and safety requirements. With its modern facilities and strong consumer appeal, AEON Mall Long Bien has become an ideal venue for trade connection activities.
During the fair, visitors can also join side events such as product demonstrations and tastings, green lifestyle activities, a workshop held by Fuwa Biotech company, traditional hat-making experiences, and cultural performances./.
