Amazon to support Vietnam in becoming Southeast Asia’s e-commerce export hub

The Vietnamese Government stands ready to create favourable conditions for Amazon to engage in long-term, effective cooperation and investment in the country, contributing to the growth of the local e-commerce market and sci-tech ecosystem.

Deputy Prime Minister Le Thanh Long (R) and Amazon Vice President for International Public Policy & Government Affairs Susan Pointer at their meeting in Hanoi on December 5 (Photo: VNA)
Deputy Prime Minister Le Thanh Long (R) and Amazon Vice President for International Public Policy & Government Affairs Susan Pointer at their meeting in Hanoi on December 5 (Photo: VNA)

Hanoi (VNA) – Amazon will support Vietnam in becoming a regional hub for exports via e-commerce in Southeast Asia, its Vice President for International Public Policy & Government Affairs Susan Pointer told Deputy Prime Minister Le Thanh Long during their meeting in Hanoi on December 5.

The Deputy PM affirmed that Vietnam attaches great importance to cooperation with leading global technology corporations, considering them a key driving force for digital transformation and the development of a knowledge-based economy.

He called on Amazon to continue accompanying the country in its development journey, and encouraged the corporation to expand cooperation with Vietnamese technology enterprises to enhance production and product development within its ecosystem in the country.

He stressed that the Vietnamese Government stands ready to create favourable conditions for Amazon to engage in long-term, effective cooperation and investment in the country, contributing to the growth of the local e-commerce market and sci-tech ecosystem.

For her part, Pointer praised Vietnam’s socio-economic achievements this year, particularly in administrative reform and digital transformation.

She noted that Amazon has been actively supporting Vietnamese small- and medium-sized enterprises (SMEs) to go global. Over the past 12 months, the number of products sold worldwide by Vietnamese businesses via Amazon increased by 35%. At present, thousands of Vietnamese enterprises are exporting and expanding their global presence through the platform.

She affirmed Amazon’s commitment to long-term cooperation with Vietnam and to elevating the profile of “Made-in-Vietnam” products.

Pointer also highlighted the recent signing of a strategic cooperation agreement between Amazon Global Selling Vietnam and the Vietnam Trade Promotion Agency to implement the “V-Brands Go Global with Amazon” programme. The initiative aims to provide comprehensive online export training and certification for 1,000 Vietnamese businesses, while supporting national brands to strengthen their international market presence through e-commerce with Amazon.

Amazon expressed its wish to increase localisation in its electronic components supply chain and encouraged Vietnamese businesses to engage more deeply in the corporation’s global value chains. It also proposed expanding cooperation in training high-quality human resources in digital technology, data and AI, which are fundamental to Vietnam’s sustainable development in the digital era.

Long said Vietnam is completing its legal framework in science and technology, AI, digital transformation and high technology. The Government will continue to support businesses in enhancing technological capacity through flexible, transparent mechanisms that promote innovation and cooperation, helping to strengthen competitiveness in the digital economy./.

VNA

See more

Secretary of the Hai Phong Party Committee Le Tien Chau speaks at the seminar on exploring new-generation investment destinations in the port city. (Photo: VNA)

Hai Phong seeks to promote port connectivity with Belgian city

Hai Phong and Antwerp - two port cities of strategic importance in Southeast Asia and Europe, respectively - share many notable similarities, as both serve as gateways for imports and exports, handle enormous volumes of cargo each year, and function as major logistics hubs for vast economic regions.

Vice Chairman of the National Assembly Le Minh Hoan receives Park Soon Cheol, Vice President and Chief Financial Officer (CFO) of Samsung Electronics, in Hanoi on December 5, 2025. Photo: VNA

NA Vice Chairman calls for Samsung’s operation expansion in Vietnam

Over the past 17 years, Samsung Vietnam has successfully implemented numerous high-tech projects, operated six manufacturing entities, one research and development institute, and one sales entity, while continuously maintaining impressive revenues, reaffirming its position as a leading FDI enterprise in Vietnam.

At the December 5 ceremony in Hanoi to honour the country’s 100 sustainable enterprises across manufacturing and trade–services. (Photo: VNA)

Vietnam announces top 100 sustainable businesses for 2025

Notably, the top 10 in both categories comprised 60% domestic firms and 40% foreign-invested companies, signalling significant advances made by Vietnamese enterprises and underscoring that the “sustainability playground” is no longer dominated by FDI firms with strong governance foundations.

Vice Chairman of the Hanoi People's Committee Truong Viet Dung speaks at the meeting with units contributing capital to the fund. (Photo: hanoionline.vn)

Hanoi set to launch venture capital fund

The fund will be established under a business contractual co-operation (BCC) with no legal status, operating on market principles and accepting risks to promote innovation.

Pham Sanh Chau (left), Vingroup Asia CEO and VinFast Asia CEO, and Prabakaran Andi Saravanan, Associate Vice President at Guidance Tamil Nadu, at the MoU signing ceremony. (Photo: vingroup.net)

VinFast adds 500 million USD to expand plant in India

As the second phase of its existing 2 billion USD commitment, VinFast will invest 500 million USD in Thoothukudi to develop new dedicated workshops and production lines for electric buses and e-scooters, covering manufacturing, assembly, testing and other related operations.

Bac Ninh province aims to further expand organic farming models and promote the adoption of high-tech agricultural practices. (Photo: bacninh.gov.vn)

Bac Ninh expands safe-cultivation areas to boost agricultural exports

In 2026, the province targets expanding its lychee-growing area to 29,800 ha with an expected output of 160,000 tonnes. Of this, 17,500 ha will be produced under VietGAP standards with an estimated yield of 125,000 tonnes; GlobalGAP-certified lychee areas will be maintained at 235 ha; and organic lychee areas at 10 ha.

At the opening ceremony of the expo (Photo: VNA)

Vietnam Expo HCMC 2025 hosts over 800 enterprises

The event offers a panoramic view of modern consumer trends, technology, and design through dedicated zones for food and smart consumer goods, as well as household electrical and electronic appliances.

Speakers at the thematic session titled “E-commerce in the Digital Era”, held in Hanoi on December 3 as part of the Vietnam Digital Industrial and Trade Summit 2025. (Photo: VNA)

E-commerce charts greener, sustainable course in digital era

Presenting third-quarter data for 2025, Metric.vn reported total gross merchandise value of 103.6 trillion VND (nearly 4 billion USD) on the four major platforms, up 2.6% quarter-on-quarter. Shopee led with 56% market share, while TikTok Shop posted 69% growth, expanding its share to 41%.