Travel

Summer tourism festival expected to spark travel demand in Ho Chi Minh City

Participating businesses unveiled new tour itineraries and bundled service packages, with discounts of up to 50% available for both domestic and outbound tours.

Officials mark the opening of the 22nd Ho Chi Minh City Tourism Festival on April 2. (Photo: VNA)
Officials mark the opening of the 22nd Ho Chi Minh City Tourism Festival on April 2. (Photo: VNA)

Ho Chi Minh City (VNA) – The 22nd Ho Chi Minh City Tourism Festival officially kicked off at September 23 Park on April 2 under the theme “Vibrant Summer Fest”, marking the launch of an extensive series of summer tourism promotion programmes across the southern city.

The event holds added significance as it forms part of activities celebrating the 50th anniversary since Saigon – Gia Dinh official renamed Ho Chi Minh City (July 2, 1976–2026).

A key highlight is the tourism stimulus fair, gathering more than 120 enterprises from the travel, hospitality, transport and tourism service sectors. The fair presents a wide range of tourism offerings alongside exclusive promotions tailored for the 2026 summer peak season.

Participating businesses unveiled new tour itineraries and bundled service packages, with discounts of up to 50% available for both domestic and outbound tours. A variety of promotional formats are being introduced, including group discounts, service upgrades, experience vouchers and limited-time “golden hour” deals offering competitively priced tours. Partnerships between airlines and travel agencies have also produced attractive all-inclusive packages, giving travellers greater flexibility and choices.

Nguyen Cong Vinh, Vice Chairman of the municipal People’s Committee, said the festival is designed not only to boost short-term travel demand ahead of the April 30–May 1 holiday and the summer season, but also to reinforce and elevate tourism cooperation between Ho Chi Minh City and other localities nationwide.

The event also enables businesses to showcase products, expand market connections and strengthen tourism ecosystems, contributing to a more integrated, efficient and sustainable industry, he added.

Running from April 2 to 5, the festival features themed talk shows on urban tourism development trends, the 2026 Tourism Job Exchange aimed at workforce connectivity, outdoor art and experiential spaces, and culinary showcases.

Visitors can also enjoy live performances at the Phu Tho circus and multi-purpose venue, a photo exhibition titled “50 years of the City Named After President Ho Chi Minh”, and an inter-provincial cultural exchange./.

VNA
#Ho Chi Minh City #travel demand #Ho Chi Minh City Tourism Festival #tourism promotion Ho Chi Minh City
Follow VietnamPlus

Post-pandemic recovery

Related News

Cultural development drives sustainable growth in Ho Chi Minh City

Cultural development drives sustainable growth in Ho Chi Minh City

Politburo Resolution 80 on the development of Vietnamese culture sets out a strategic vision, placing culture on a par with the economy and politics in the era of the nation’s rise. In Ho Chi Minh City, implementing these breakthrough policies is not only a key political task but also a solution to sustainable development for a megacity of more than 14 million people.

Foreign visitors at the event (Photo: VNA)

Night book festival livens up Ho Chi Minh City

Running from 6 pm to 10 pm, the event offers a vibrant cultural space for residents and visitors, featuring book exchanges, cultural discussions and interactive activities aimed at promoting reading and knowledge.

See more

A corner of Phu Quoc island (Photo: VNA)

Phu Quoc becomes new hotspot for Korean tourists

Korean media reported on May 2 that Phu Quoc, once a hidden gem two decades ago, has undergone one of Vietnam’s most dramatic makeovers thanks to massive infrastructure upgrades and a proliferation of luxury resorts.

Participants in Trang An Marathon 2025 (Photo: VNA)

Ninh Binh turns sporting events into tourism engine

In 2025 and early 2026, Ninh Binh hosted a lineup of high-profile international sports events, including the World Triathlon Development Regional Cup & National Championships 2025, AFC Champions League Two, the ASEAN Club Championship, the SEA V.League, and the Li-Ning Vietnam International Series 2025 badminton tournament.

A performance staged at the opening ceremony of the Sa Pa Summer Festival 2026 in Lao Cai province on April 29, 2026. (Photo: VNA)

Sa Pa Summer Festival underway

The festival serves as a key highlight in the locality’s series of cultural and tourism activities, featuring a wide range of distinctive events, including the Fansipan rose festival, the Sa Pa brocade festival and Ban Ho commune’s cultural and tourism day.

Participants in the tourism promotion programme introducing the cultural and travel potential of the Xinjiang Uyghur Autonomous Region. (Photo: VNA)

Vietnam, China step up tourism cooperation through Xinjiang promotion programme

VNAT Deputy Director Nguyen Thi Hoa Mai noted that China has consistently been Vietnam’s largest source of international visitors in multiple periods, including 2011–2020 and 2024–2025. Conversely, Vietnam ranks among the top five outbound markets for China, with Vietnamese arrivals at times exceeding 8 million annually.

The northern province of Phu Tho welcomes nearly 6.5 million visitors during the 2026 Hung Kings Commemoration Day and the Hung Kings Temple Festival (Photo: VNA)

Phu Tho serves nearly 6.5 million visitors during Hung Kings Commemoration Day 2026

According to the provincial Department of Culture, Sports and Tourism, this year’s festival and the Ancestral Land Culture - Tourism Week 2026 featured a wide range of activities across the Hung Kings Temple historical relic site and surrounding areas, drawing pilgrims and tourists from major cities including Hanoi, Hai Phong, Quang Ninh and Ho Chi Minh City.

A key highlight in Huong Tra eco-village is a cluster of nine ancient fragrant rosewood trees, aged between 100 and 150 years. (Photo: VNA)

Fragrant rosewood festival draws crowds in Da Nang

Festival-goers can enjoy a wide range of activities, including hot air balloon rides offering panoramic views of the eco-village, traditional 'ao dai' performances, music exchanges, art sketching and programmes honouring women’s beauty. Outdoor experiences such as jogging, cycling under blooming rosewood trees and a “wish string” ritual add to the appeal.

The main gate of Mau Temple in Hung Yen province. (Photo: VNA)

Hung Yen rolls out vibrant cultural and culinary activities for upcoming holiday

Hung Yen welcomed around 3.9 million visitors in 2025, including approximately 71,000 international arrivals, with tourism revenue estimated at 1.7 trillion VND (64.05 million USD). In the first quarter of 2026 alone, the province received about 1.7 million visitors, including 35,000 foreigners, underscoring its growing appeal as a cultural tourism destination.

Travellers explore Pu To Co with backpacks and trekking poles, embracing the spirit of adventure. (Photo: VNA)

Vietnam tightens oversight of adventure tourism with new standard

Tran Hau Ngoc, Vice President of the Commission for Standards, Metrology and Quality of Vietnam (STAMEQ), highlighted that the standard requires comprehensive risk assessments before any activity takes place, covering terrain, weather, route difficulty and emergency preparedness, while also guiding the matching of routes to suitable participant groups.

The red sails are expected to become a unique visual highlight and popular check-in feature (Source: Quang Ninh's online portal)

Quang Ninh launches traditional sailboat tours along Ha Long Bay

The initiative follows strong public and visitor interest during the recent Lunar New Year (Tet), when the sight of the traditional wooden boat with its signature red sails drew widespread attention, both on-site and across social media, particularly among international tourists.