What makes Sun Group’s Sa Pa hotel a place that “Willy Wonka would love”

Through Hotel de la Coupole and Sun World Fansipan Legend, Sun Group brings together two essential Sa Pa experiences, allowing a day that begins in a “Parisian fashion house” to continue with a memorable moment atop Indochina’s highest peak.

Hotel de la Coupole – MGallery Collection is described by Condé Nast Traveller as a fairytale castle amid Sa Pa’s clouds, a place that “Willy Wonka would love”. (Photo: Sun Group)
Hotel de la Coupole – MGallery Collection is described by Condé Nast Traveller as a fairytale castle amid Sa Pa’s clouds, a place that “Willy Wonka would love”. (Photo: Sun Group)

Hanoi (VNA) - Condé Nast Traveller describes Hotel de la Coupole – MGallery Collection, developed by Sun Group in Sa Pa, Lao Cai province as a fairytale castle in the clouds, where French haute couture meets the vibrant cultures of Vietnam’s northern highlands.

“Willy Wonka would love this place” is how Condé Nast Traveller opens its feature on Hotel de la Coupole – MGallery Collection, the hotel developed by Sun Group in Sa Pa. The reference to the character celebrated for his extraordinary chocolate factory introduces a stay filled with unexpected discoveries, where designer Bill Bensley’s imagination shapes everything from the lavish public spaces to the smallest bedroom details. Against Sa Pa’s mist and emerald mountain peaks, the hotel’s striking yellow exterior inspires curiosity at first sight.

A collaboration between Sun Group and Bill Bensley, Hotel de la Coupole – MGallery Collection evokes an expressive Parisian fashion house set amid Sa Pa’s mountains. French haute couture of the 1920s and 1930s blends with the colours of traditional clothing worn by the area’s ethnic minority communities.

Thousands of fashion artifacts, local textiles, and antique French furnishings, collected by the designer over many years, establish a distinctive identity that extends into every guest room, inviting visitors to explore each carefully considered corner.

Condé Nast Traveller is particularly impressed by the Classic King room, where bright yellow tones, mannequin-inspired lamps, and fashion illustrations demonstrate the attention given even to the entry-level accommodation. These details allow a large hotel to retain the individuality and character associated with a boutique property. French doors open onto a balcony overlooking the daily rhythms of Sa Pa or the mist-shrouded grandeur of the Hoang Lien Son mountain range.

2.jpg
Guest-room balconies offer views of Sa Pa and the mist-covered Hoang Lien Son mountains. (Photo: Sun Group)

Among Condé Nast Traveller’s favorite experiences, Le Grand Bassin holds a special place. Described as the hotel’s “jewel,” the heated pool impresses with its emerald tones, imposing marble columns, and large bronze statues, evoking an operatic setting. In Sa Pa’s cool mountain climate, guests can unwind in the pool or visit Nuages Spa to experience a traditional Red Dao herbal bath in a wooden tub, a relaxation ritual rooted in highland culture.

3.jpg
Condé Nast Traveller describes Le Grand Bassin as the hotel’s “jewel.” (Photo: Sun Group)

The interplay of French inspiration and Sa Pa flavors continues at Chic restaurant. Beneath a soaring ceiling and statues of women styled after the 1920s, French cuisine is enriched with Vietnamese ingredients and mountain herbs. Local sturgeon with crisp skin is a particular favorite of Condé Nast Traveller, bringing a distinctive taste of Sa Pa to the Parisian-inspired setting.

As sunset approaches, Absinthe Bar offers another reason to linger. Charley Ward includes cocktails here among her favourite experiences. From the outdoor terrace, guests can take in the valley, breathe the mountain air, and watch the mist gradually settle over the landscape. Inside, shades of pink and purple, complemented by candlelight, create a warm atmosphere for an evening cocktail.

4.jpg
Ban May offers opportunities to discover the traditional crafts, music, and dances of Sa Pa’s ethnic communities. (Photo: Sun Group)

Beyond the hotel, guests can continue exploring Sa Pa on a journey to the “Roof of Indochina,” beginning at the Muong Hoa mountain railway station within the hotel complex. Condé Nast Traveller praises the convenient connection to Sun World Fansipan Legend. Within minutes of departure, the town center gives way to terraced fields and successive mountain slopes framed by the train’s windows. Before boarding the cable car, visitors can stop at Ban May, which brings together seven ethnic minority communities from Sa Pa. Learning about brocade weaving, listening to the traditional khen mouth organ, or joining folk dances offers a closer understanding of local culture before the ascent continues.

From the cable car cabin, the Hoang Lien Son range unfolds through forested slopes, the colorful Muong Hoa Valley, and clouds drifting at eye level. The approximately 15-minute ride offers sweeping views of the mountain landscape, bringing visitors closer to Fansipan’s summit. Bich Van Thien Tu, the Great Amitabha Buddha statue, and Kim Son Bao Thang Tu provide opportunities to admire spiritual architecture amid the mountains and clouds. Condé Nast Traveller also recommends walking the final stretch, allowing time to appreciate the scenery and discover details that might otherwise be overlooked in the rush to reach the summit marker.

5.jpg
Sun World Fansipan Legend extends the stay with a journey through nature to the “Roof of Indochina.” (Photo: Sun Group)

Standing beside Fansipan’s summit marker at 3,143 metres, visitors encounter a landscape transformed from the town where their journey began, with successive mountain ridges and a sea of clouds stretching below. Through Hotel de la Coupole and Sun World Fansipan Legend, Sun Group brings together two essential Sa Pa experiences, allowing a day that begins in a “Parisian fashion house” to continue with a memorable moment atop Indochina’s highest peak./.

VNA

See more

Traditional palm-leaf-roofed stilt houses are closely associated with the life of the Dao Cham people. (Photo: VNA)

Tuyen Quang: Xa Phin glows golden amid moss-covered roofs

Although the golden season lasts only a short time, Xa Phin's cultural heritage, landscape and community life can sustain its tourism appeal throughout the year. Protecting the rice fields, traditional roofs and living environment will help ensure that the hamlet's distinctive character is passed on to future generations.

Symphony of the Sea season 3 is scheduled to premiere on November 10 in Sunset Town

World champions descend on Phu Quoc ahead of Symphony of the Sea season 3

In mid-October, international athletes from H2O Events began arriving in Sunset Town to start rehearsals for the third season of Symphony of the Sea. Newly recruited champions are joining returning stars who made their mark in previous seasons, bringing fresh energy to the waters around Kiss Bridge nearly a month before the revamped production makes its debut.

Night golf - a must-try experience in Phu Quoc

Night golf - a must-try experience in Phu Quoc

In Phu Quoc, a resort destination where days are often filled with beach trips and family activities, night golf fits naturally into the rhythm of a holiday. Golfers can spend the day with their families rather than setting aside several hours exclusively for a round. As evening approaches, they can head to the course in cooler temperatures and watch the landscape shift from sunset to floodlight.

Healing tourism destinations are often places that offer visitors a pure connection with nature. (Photo: VNA)

Lao Cai seeks breakthroughs with wellness tourism ecosystem

With its cool climate, mountain scenery and rich cultural and natural resources, the northern mountainous province of Lao Cai aims to turn its advantages into a high-quality tourism brand through smart resort services and health care experiences.

The scenery outside Phong Nha Cave in Phong Nha-Ke Bang National Park is picture-perfect. (Photo: VNA)

Quang Tri to host week-long culture and tourism festival

The opening ceremony and an art programme under the same theme will take place on November 24 at Phong Nha-Ke Bang National Park in Phong Nha commune, highlighting the UNESCO-listed natural heritage site and promoting cave exploration tours.

On October 20, every woman visiting Maison Éric Kayser Phu Quoc will receive a complimentary cookie and greeting card (Photo: Sun Group)

Pink month brings a sweet October escape to Phu Quoc’s Sunset Town

Available from October 5 through October 30, the French bakery’s Pink Month Collection 2026 introduces shades ranging from delicate blush to vibrant pink across macarons, éclairs, and flower-shaped mousse cakes. Created exclusively for October, the collection brings a seasonal flourish to the pastry counter and a fresh reason to pause amid a day of sightseeing.

Sun Group’s resort in Da Nang tops the Asian resort category at Condé Nast Traveler’s 2026 Readers’ Choice Awards. (Photo: Sun Group)

Condé Nast Traveler names InterContinental Danang Best Resort in Asia for 2026

On October 6, Condé Nast Traveler announced its “Top 15 Resorts in Asia” list as part of the 2026 Readers’ Choice Awards. InterContinental Danang Sun Peninsula Resort ranked first with a score of 98.76, ahead of Wildflower Hall, Shimla - an Oberoi resort in India - which placed second with 98.56. The Oberoi Vindhyavilas Wildlife Resort, Bandhavgarh, took third place with 98.36.