Hanoi (VNA) – The Hanoi Beverage Festival 2026 is scheduled to take place from October 9 to 11 under the theme “Hanoi – The essence of Vietnamese beverages”.
The event, to be held at Astronomy Park in Duong Noi ward, aims to promote Vietnam’s beverage culture, diversify tourism products and showcase new trends in the food and beverage sector, including AI applications.
Covering about 4,500 sq.m, it will feature four themed areas for beer and wine, tea, coffee, and fruit juices and creative beverages.
A highlight will be the launch of the Hanoi Beverage Tourism Map, featuring notable cafés, beverage and cocktail venues with QR codes providing destination information.
The initiative, carried out by the municipal Department of Culture, Sports and Tourism, will support the development of beverage-themed tours and routes linking drinks with cultural and sightseeing experiences.
The festival is expected to attract around 50,000 visitors and 80–100 businesses, craft villages and tourism and culinary operators, with international participants also expected./.