PM urges State broadcaster VTV to lead digital shift, bolster global presence

As the country’s flagship public broadcaster, VTV was tasked with spearheading information and communication efforts, shaping public discourse, solidifying the Party’s ideological foundation, and fostering a spirit of national dedication.

PM Pham Minh Chính speaks at the 12th Congress of VTV’s Party Organisation on July 30. (Photo: VNA)
PM Pham Minh Chính speaks at the 12th Congress of VTV’s Party Organisation on July 30. (Photo: VNA)

Hanoi (VNA) – Prime Minister Pham Minh Chinh has asked the Vietnam Television (VTV) to spearhead digital transformation, embedding artificial intelligence, big data, and cloud computing across its entire production–broadcast–distribution–audience engagement processes in order to expand its global reach.

Addressing the 12th Congress of VTV’s Party Organisation for the 2025-2030 tenure in Hanoi on July 30, PM Chinh praised the broadcaster for effectively serving as a bridge between the Party, the State, and the people, describing it as a platform for public engagement and a source of motivation and inspiration during times of hardship and opportunity.

He noted its pivotal role in navigating Vietnam through the 2020-2025 period, marked by the COVID-19 pandemic, severe climate change, global conflicts, and increased geopolitical tensions. VTV’s bold strategies and decisive moves delivered key results, contributing significantly to national progress, he added.

Wishing that VTV would further uphold its role as strategic advisor to the Party and the State, while maintaining internal unity and embracing innovation to meet current demands, he urged the broadcaster to aspire to global and regional prominence. Its news coverage must be timely, accurate and swift, with analytical and evaluative depth backed by modern equipment and smart management.

The broadcaster’s growth must balance Vietnam’s cultural and historical roots with global media trends, he said, directing VTV to align its strategic objectives with the nation’s two centennial development goals and propose mechanisms and policies to achieve them.

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Delegates at the congress (Photo: VNA)

As the country’s flagship public broadcaster, VTV was tasked with spearheading information and communication efforts, shaping public discourse, solidifying the Party’s ideological foundation, and fostering a spirit of national dedication. It must remain a steadfast partner in Vietnam’s new phase of development, particularly in following historic strategies and policy decisions.

On internal Party affairs, the PM underscored five guiding principles for VTV’s Party Organisation, including democratic centralism, self-criticism and criticism, unity within the Party, the people and the society, strong connections with the public, and strict adherence to the Party’s regulations and the State’s Constitution and laws.

To cement its role in Vietnam’s new development phase, he called for stronger leadership and resilience within VTV’s Party Organisation, ensuring it lives up to its mandate as a national multimedia powerhouse.

He directed VTV to ramp up its coverage of Party congresses at all levels and the first Congress of the Government’s Party Organisation, toward the 14th National Party Congress in early 2026 and the 80th anniversary of the August Revolution (August 19) and National Day (September 2).

While boldly renewing its mindset, approach, and operations, VTV must launch a professional, modern national news channel for international audiences to amplify Vietnam’s global and regional reach, he stressed.

Moreover, VTV must streamline its operations scientifically and efficiently, build a concrete action plan to effectively follow the Party Central Committee’s resolutions and conclusions. The plan, he stressed, must clearly define roles, tasks, responsibility, authority, timelines, and outcomes.

The Vietnamese Party, State, and people always place unwavering trust and boundless hope in the Vietnam’s revolutionary press, with VTV at the forefront, he affirmed, believing that through continuous learning, professional excellence, strong political mettle, morality, and sharp expertise, the agency would rise to fulfill its noble and profoundly humane mission with distinction./.

VNA

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