At the grand opening of Starbucks Vietnam's 100th store in Lotte Mall West Lake in Hanoi on September 16.(Photo: suckhoecong.vn) In February 2013, Starbucks marked its footprint in Vietnam byopening its first store in Ho Chi Minh City. Since then, it has steadilyexpanded its presence and now operates in nine cities and provinces across thecountry.
“Over the past 10 years, Starbucks Vietnam has grown from strengthto strength, achieving significant milestones that have helped cement our positionas a leading brand in the Vietnamese market,” said General Manager of StarbucksVietnam, Patricia Marques.
“As we continue to grow, we remain committed to our core values,ethical sourcing, community engagement and environmental sustainability.”
She also shared some of the initiatives aimed at transforming thecompany into a more sustainable and plastic-free entity, such as the zero foodwaste and compost programme implemented in multiple stores throughout Vietnam.
Located in a new entertainment and shopping complex in Hanoi, the100th store is designed to pay homage to the beautiful natural environmentthrough a selected blue accent colour and a warm material palette.
In an effort to honour Vietnam’s rich coffee heritage and andintroduce Vietnamese coffee culture to the global stage, Starbucks Vietnam on September16 also launched the new Starbucks Reserve™ Vietnam Dung K’No.
This blend is sourced from the Central Highlands of Vietnam andremote town of Dung K’No – home to the K’Ho people – a matriarchal indigenouscommunity where 82 smallholder farmers work diligently to preserve the culturaltraditions while embracing responsible farming practices.
This marks the second such initiative in Vietnam, following theintroduction of Starbucks Reserve™ Vietnam Da Lat in 2015, 2017, 2018, and2020. Starbucks’ reserved coffee lines are locally purchased.
According to an August report by iPOS.vn on Vietnam's F&Bmarket in the first six months of 2023, the market displayed strong volatility,with most businesses either witnessing a decrease in revenue or maintainingsimilar figures compared to the same period the previous year. However, manybusinesses remain optimistic about a market turnaround.
A survey of 200 restaurant and cafe owners indicated that 40.1% ofF&B businesses anticipate positive signals in business activities in thesecond half of 2023. This shows, despite certain challenges, Vietnam is stillregarded as a "fertile land" for international brands in the F&Bsector./.
VNA
