Business

TikTok Vietnam strengthens partnership to boost sales of rural products

TikTok Vietnam, a popular short-video platform, has joined hands with the Central Coordination Office of the National Target Programme and the Centre for Agricultural Trade and Environmental Promotion to enhance the rural economy through e-commerce.

The agreement signing ceremony of TikTok Vietnam and the Central Coordination Office of the National Target Programme and the Centre for Agricultural Trade and Environmental Promotion to enhance the rural economy through e-commerce in Ho Chi Minh City on July 28. (Photo Courtesy of TikTok Vietnam)
The agreement signing ceremony of TikTok Vietnam and the Central Coordination Office of the National Target Programme and the Centre for Agricultural Trade and Environmental Promotion to enhance the rural economy through e-commerce in Ho Chi Minh City on July 28. (Photo Courtesy of TikTok Vietnam)

Ho Chi Minh City (VNS/VNA) - TikTok Vietnam, a popular short-video platform, has joined hands with the Central Coordination Office of the National Target Programme and the Centre for Agricultural Trade and Environmental Promotion to enhance the rural economy through e-commerce.

As part of this collaboration, the initiative aims to accelerate the adoption of e-commerce in categories related to home and living products, such as traditional handicrafts, bamboo and rattan items, lacquerware, and ornamental plants.

In addition to financial support, TikTok Shop will offer training programmes tailored to address skill gaps in online commerce. The training sessions will cover content creation, livestreaming development, creator partnerships, inventory management, store operations, and legal compliance.

These programmes are designed to assist sellers in driving short-term sales while establishing the operational groundwork needed to compete effectively in an increasingly mature and competitive market.

The training for new sellers will focus on storytelling through short-form videos and livestreaming. These capabilities are anticipated to help local businesses and emerging brands leverage TikTok Shop’s discovery commerce model, enabling them to efficiently build brand recognition and reduce reliance on price-driven competition.

TikTok Shop is also rolling out a range of transaction-fee and commission-fee waivers and reduction programmes for new sellers in 2026. Each new seller joining the platform this year may receive support benefits worth up to 70 million VND (3,200 USD), depending on programme eligibility and participation levels.

Sellers of OCOP products, agricultural goods, and craft village items establishing stores on TikTok Shop in the latter half of 2026 will qualify for a specialised support programme. The package includes a 60-day exemption from platform commissions and transaction fees, advertising credits, and promotional vouchers dedicated to Vietnamese products. The total value of this support programme is expected to amount to 100 billion VND (4,200 USD).

The agreement signing ceremony took place at the TikTok Shop Vietnam Summit 2026 with the theme “Beyond the Horizon: Growth, Reimagined" in Ho Chi Minh City on July 28.

At the event, TikTok announced a remarkable 66% year-on-year growth in gross merchandise value (GMV) in Vietnam in 2025. Growth was evident across various product categories, including home and living, FMCG, electronics, moms, kids & babies, fashion, and health, beauty, and personal care./.



VNA
#TikTok Vietnam #rural economy #e-commerce #livestreaming development #creator partnerships #inventory management #store operations #legal compliance
Follow VietnamPlus

Digital transformation

Related News

At the working session (Photo: thoibaotaichinhvietnam.vn)

TikTok interested in investing in logistics, digital finance in Vietnam

Deputy Minister of Finance Cao Anh Tuan commended TikTok’s rapid growth and its contributions to Vietnam’s digital economy. With tens of millions of users, TikTok has become not only a platform for content creation and social interactions but also an effective tool for product promotion, market expansion, and e-commerce.

Minister of Communication and Digital Affairs Meutya Hafid speaks in a press conference in Jakarta on April 28. (Photo: ANTARA)

TikTok deactivates millions of child accounts in Indonesia

The short-form video platform TikTok has disabled approximately 1.7 million accounts belonging to users under the age of 16 in Indonesia, following the enforcement of a new online child protection regulation that took effect on March 28.

See more

New Zealand apples on sale at a supermarket in Vietnam (Photo: VNA)

Vietnamese consumers develop taste for Australian, New Zealand fruit

According to statistics from the Department of Customs, in the first six months of 2026, Vietnam imported 102.8 million USD worth of fruit, vegetables and flowers from Australia, up 55.7% from the same period last year. Australia's share of total imports rose from 5.5% to 6.51%, highlighting the growing position of the market as a supplier. Imports from New Zealand reached 78.04 million USD, up 20.4% year-on-year.

Semiconductor products, chips and components displayed at a ceremony to launch a national centre for semiconductor chip pilot production support in Hanoi on June 26. (Photo: VNA)

US semiconductor push offers Vietnam opportunities, policy challenges

The Vietnam-US semiconductor partnership is therefore not simply a “golden opportunity” arising from geopolitical shifts, but also a long-term test of Vietnam’s institutional reform and implementation capacity. If domestic capacity cannot keep pace, adjusting targets toward quality and execution, rather than simply expanding the number of projects, will be essential.

Workers process fruit for export at the Chanh Thu factory in Cho Lach commune, Vinh Long province. (Photo: VNA)

Vietnam works to maintain edge in key agricultural market

According to Le Hang, Deputy Secretary-General of the Vietnam Association of Seafood Exporters and Producers (VASEP), China and Hong Kong (China) remained bright spots for Vietnam’s aquatic exports in July, with revenue exceeding 267 million USD, up 24.7% year-on-year.

An estimated 6,300 workers are needed by the semiconductor industry in Bac Giang province during the 2025-2030 period. (Photo: VNA)

India's semiconductor strategy complementary to Vietnam's chip sector: expert

Sudhanshu Mittal, Director of Engineering Solutions at the National Association of Software and Service Companies (Nasscom) of India, noted that during the state visit to India by General Secretary of the Communist Party of Vietnam Central Committee and President To Lam in May, the two countries signed a number of cooperation agreements, with semiconductors identified as a priority area alongside artificial intelligence (AI), cybersecurity, and advanced technologies.

At the working session between Vietnamese Minister of Finance Ngo Van Tuan (right) and RMIT University’s Vice-Chancellor and President Professor Alec Cameron in Sydney on August 10 (Photo: tapchikinhtetaichinh.vn)

Vietnam, Australia seek to expand investment in rice value chain

During General Secretary of the Communist Party of Vietnam Central Committee and President To Lam’s state visit to Australia from August 9-12, Vietnamese Minister of Finance Ngo Van Tuan, authorised by the General Secretary and President, held working sessions with SunRice Group CEO Paul Serra and RMIT University’s Vice-Chancellor and President Professor Alec Cameron in Sydney on August 10.

Students practice microcontroller programming at the Vietnam-Korea College of Technology in Bac Ninh province (Photo: VNA)

Vietnam – one of most attractive destinations for leading US semiconductor companies: expert

Vietnam has built a solid semiconductor and electronics industry before joining ITSI, attracting major US semiconductor companies. Intel Products Vietnam is one of Intel's largest assembly and testing facilities worldwide, while chip design companies such as Synopsys, Cadence, Marvell and Qualcomm have established engineering and research centres in the Southeast Asian country.

Lawmakers on August 9 discuss a draft law amending and supplementing a number of articles of the Law on the State Bank of Vietnam, the Law on Anti-Money Laundering and the Law on Credit Institutions. (Photo: VNA)

Lawmakers discuss measures to ensure banking system safety, support digital economy

The draft law sets out provisions to control conflicts of interest when commercial banks act as agents managing collateral for corporate bonds. In this regard, Deputy Le Van The of Ninh Binh province said he supported the move, noting that it could provide a more professional approach to collateral management and help strengthen investor confidence if properly regulated.

A company in Da Nang operates a customer relationship management system supported by AI chatbots. (Photo: VNA)

AI drives rise of sleepless enterprises in Vietnam

The concept of a sleepless enterprise does not necessarily mean making employees stay on the job all the time. Instead, it's about building intelligent systems that can respond to customers, process transactions, monitor operations, analyse data and flag risks continuously.

Head of the Vietnam Trade Office in Australia Tran Thi Thanh My (Photo: VNA)

Vietnam, Australia eye 20 bln USD trade target

The head of the Vietnam Trade Office in Australia hoped that the visit by Party General Secretary and State President To Lam will mark a new milestone, opening the door for firms on both sides to forge stronger links and launch concrete cooperation agendas, helping hit that 20 billion USD trade goal sooner rather than later.