Business

TikTok Vietnam strengthens partnership to boost sales of rural products

TikTok Vietnam, a popular short-video platform, has joined hands with the Central Coordination Office of the National Target Programme and the Centre for Agricultural Trade and Environmental Promotion to enhance the rural economy through e-commerce.

The agreement signing ceremony of TikTok Vietnam and the Central Coordination Office of the National Target Programme and the Centre for Agricultural Trade and Environmental Promotion to enhance the rural economy through e-commerce in Ho Chi Minh City on July 28. (Photo Courtesy of TikTok Vietnam)
The agreement signing ceremony of TikTok Vietnam and the Central Coordination Office of the National Target Programme and the Centre for Agricultural Trade and Environmental Promotion to enhance the rural economy through e-commerce in Ho Chi Minh City on July 28. (Photo Courtesy of TikTok Vietnam)

Ho Chi Minh City (VNS/VNA) - TikTok Vietnam, a popular short-video platform, has joined hands with the Central Coordination Office of the National Target Programme and the Centre for Agricultural Trade and Environmental Promotion to enhance the rural economy through e-commerce.

As part of this collaboration, the initiative aims to accelerate the adoption of e-commerce in categories related to home and living products, such as traditional handicrafts, bamboo and rattan items, lacquerware, and ornamental plants.

In addition to financial support, TikTok Shop will offer training programmes tailored to address skill gaps in online commerce. The training sessions will cover content creation, livestreaming development, creator partnerships, inventory management, store operations, and legal compliance.

These programmes are designed to assist sellers in driving short-term sales while establishing the operational groundwork needed to compete effectively in an increasingly mature and competitive market.

The training for new sellers will focus on storytelling through short-form videos and livestreaming. These capabilities are anticipated to help local businesses and emerging brands leverage TikTok Shop’s discovery commerce model, enabling them to efficiently build brand recognition and reduce reliance on price-driven competition.

TikTok Shop is also rolling out a range of transaction-fee and commission-fee waivers and reduction programmes for new sellers in 2026. Each new seller joining the platform this year may receive support benefits worth up to 70 million VND (3,200 USD), depending on programme eligibility and participation levels.

Sellers of OCOP products, agricultural goods, and craft village items establishing stores on TikTok Shop in the latter half of 2026 will qualify for a specialised support programme. The package includes a 60-day exemption from platform commissions and transaction fees, advertising credits, and promotional vouchers dedicated to Vietnamese products. The total value of this support programme is expected to amount to 100 billion VND (4,200 USD).

The agreement signing ceremony took place at the TikTok Shop Vietnam Summit 2026 with the theme “Beyond the Horizon: Growth, Reimagined" in Ho Chi Minh City on July 28.

At the event, TikTok announced a remarkable 66% year-on-year growth in gross merchandise value (GMV) in Vietnam in 2025. Growth was evident across various product categories, including home and living, FMCG, electronics, moms, kids & babies, fashion, and health, beauty, and personal care./.



VNA
#TikTok Vietnam #rural economy #e-commerce #livestreaming development #creator partnerships #inventory management #store operations #legal compliance
Follow VietnamPlus

Digital transformation

Related News

At the working session (Photo: thoibaotaichinhvietnam.vn)

TikTok interested in investing in logistics, digital finance in Vietnam

Deputy Minister of Finance Cao Anh Tuan commended TikTok’s rapid growth and its contributions to Vietnam’s digital economy. With tens of millions of users, TikTok has become not only a platform for content creation and social interactions but also an effective tool for product promotion, market expansion, and e-commerce.

Minister of Communication and Digital Affairs Meutya Hafid speaks in a press conference in Jakarta on April 28. (Photo: ANTARA)

TikTok deactivates millions of child accounts in Indonesia

The short-form video platform TikTok has disabled approximately 1.7 million accounts belonging to users under the age of 16 in Indonesia, following the enforcement of a new online child protection regulation that took effect on March 28.

See more

A corporate executive introduces the potential of Australia's construction material market (Photo: VNA)

Vietnamese construction material makers set sights on Australia

Co-hosted by the Vietnam Trade Office in Australia, the Australia-Vietnam Investment and Logistics Council, and the Northern Vietnam Steel Structure Association, the gathering drew business representatives, industry bodies, and experts in construction, inspection, legal affairs, and logistics.

Deputy Prime Minister Nguyen Van Thang speaks at a meeting with Vietnamese experts in finance and technology in Switherland. (Photo: VNA)

Deputy PM urges stronger Vietnam–Switzerland cooperation in finance, innovation

Deputy Prime Minister Nguyen Van Thang asked Zug and Swiss financial and technology firms, including Crypto Valley, to strengthen cooperation with Vietnam by promoting expert exchanges, providing policy advice on crypto asset market regulation, supporting the development of digital asset market infrastructure, and fostering business links in the fields of blockchain and innovation.

Illustrative photo (Photo: VNA)

Hanoi pilots digital consumer protection, e-commerce assurance scheme

Under a blueprint issued on July 27, 2026, the capital city aims to have 500 businesses and organisations participating in or connected to the scheme by 2028. It also targets 1,000 products on dedicated digital storefronts or linked online platforms, with at least 80% of products carrying traceability information or suitable identification codes.

A corner of Phu Quoc special zone in An Giang province (Photo: VNA)

An Giang aims to become leading maritime economic hub

Under the province's master plan for 2021–2030 with a vision to 2050, An Giang will prioritise investment in five strategic sectors: strategic infrastructure; processing industries and clean energy; trade, services, logistics and border-gate economy; high-quality tourism; and high-tech agriculture, ecological development and the circular economy.

Chairman of Da Nang city People's Committee Nguyen Manh Hung and delegates at the opening ceremony of the product showcase space at the International Passenger Terminal of Da Nang International Airport. (Photo: VNA)

Da Nang opens showcase for signature local products at airport

Speaking at the opening ceremony, Deputy Director of the municipal Department of Industry and Trade Do Thi Quynh Tram said Da Nang is home to a wide range of distinctive OCOP products, rural industrial goods and local specialities. The new exhibition spaces will help connect high-quality local products with consumers, particularly tourists, while enhancing brand recognition and promoting the city’s image.

Deputy Prime Minister Ho Quoc Dung speaks at the meeting (Photo: VNA)

Deputy PM calls for long-term strategy for sustainable fisheries development

Localities that have acted decisively have made clear progress while those taking a passive approach continue to see violations, Deputy PM Ho Quoc Dung said, adding that closer coordination among ministries, sectors and local authorities is needed to establish a unified nationwide fisheries management system.

Participants in the business forum held in Veracruz state of Mexico on July 27 (Photo: VNA)

Vietnam, Mexico step up business connectivity

The Trade Office invited Veracruz businesses to attend the Vietnam International Sourcing Expo 2026, a major trade promotion event hosted by Vietnam’s Ministry of Industry and Trade, to explore partnership and sourcing opportunities with Vietnamese manufacturers and exporters.

Deputy PM Nguyen Van Thang (L) meets with WTO Deputy Director-General Jennifer DJ Nordquist (Photo: VNA)

Deputy PM seeks WTO, WEF’s more support to Vietnam

As an active WTO member, Vietnam has been making active contributions to the organisation's agenda, including ratifying the first phase of the Agreement on Fisheries Subsidies, negotiating entry into the expanded Information Technology Agreement (ITA2), and preparing for its next Trade Policy Review scheduled for late 2026, Deputy Prime Minister Nguyen Van Thang said.

A modern commissioning service operation vessel for the offshore wind industry under construction at Ha Long shipyard. (Photo: nhandan.vn)

Shipbuilding helps shape Vietnam's maritime ecosystem, capabilities

Shipbuilding is increasingly viewed as an important component of Vietnam's marine economy. More than simply a manufacturing sector, it forms part of an integrated industrial ecosystem closely linked with metallurgy, mechanical engineering, electrical and electronic industries, automation, information technology and maritime logistics.