Culture - Sports

Visit Vietnam Year - Dien Bien 2024 - a boost for tourism industry

Visit Vietnam Year - Dien Bien 2024, themed “Glorious Dien Bien – Infinite Experiences” is expected to be a leverage to boost the local socio-economy, contributing to promoting the country's tourism development, Vice Chairman of the Dien Bien provincial People's Committee Vu A Bang has said.
The Hanoi Travel Association and VGreen Sustainable Tourism Club organise tours to Dien Bien. (Photo: hanoimoi.vn)

Hanoi (VNA) - Visit VietnamYear - Dien Bien 2024, themed “Glorious Dien Bien – Infinite Experiences” isexpected to be a leverage to boost the local socio-economy,contributing to promoting the country's tourism development, Vice Chairmanof the Dien Bien provincial People's Committee Vu A Bang has said.

The province will host 28 out of 169 programmesand activities throughout the year, Bang said.

The highlight of the year is the Ban (Bauhinia) Flower Festival which isscheduled to take place on March 16, he said, adding that there will be also aspecial art programme and a high-altitude fireworks display on May 6 eveningand a ceremony to mark the 70th anniversary of the Dien Bien Phu victory on May7.

Besides cultural tourism resources associated with key relicsites in the locality such as the headquarters of Dien Bien Phu - Muong PhangCampaign, A1, C1, D1 and E1 hills and the central area of the French stronghold,Dien Bien province is creating a highlight for the northwest region with various newtourism products, exploiting the strength of natural resources.

The provincial Department of Culture, Sports and Tourism saidthat in recent years, Dien Bien has worked with many travel agencies tobuilding new tourism products with regional linkages, such as Caravan (self-driving tour) on Hanoi - Son La - Dien Bien route and Ban flower seasontour.

Vice Chairman of the Vietnam Travel Association Phung QuangThang suggested said that Dien Bien province needs to soon connect with travelagencies to have a strategy for promoting local tourism products to exploit thelarge tourist flow.

According to head of the Travel Department at the UNESCOTravel Club, Director of VietSense Travel Company Nguyen Van Tai, from this month, tourists booking services to Dien Bien will increase, including a largenumber of tourists in Hanoi. To let tourists to have a longerexperience, Dien Bien province needs to strengthen links with provinces in the northwest region, building interline tourism products starting from Hanoi.

Responding to Visit Vietnam Year - Dien Bien 2024, as well as welcoming thenumber of tourists coming to this province, airlines have increased flightsfrom Hanoi to Dien Bien. National flag carrier Vietnam Airlines has doubled itsfrequency to two flights a day on the route connecting the capital city ofHanoi and the northwestern province of Dien Bien from March 6 to 30. Vietjetairline has opened a direct flight between Hanoi and Dien Bien from March 1.

Visit Vietnam Year - Dien Bien 2024, which will open on March 16, isexpected to attract a large number of tourists to Dien Bien. The locality aimsto receive 1.3 million visitors and raked 2.2 trillion VND (89.32 million USD)from tourism.

According to Deputy Minister of Culture, Sports and TourismTrinh Thi Thuy said  that Visit VietnamYear - Dien Bien 2024 will be a boost not only for the local tourism sector, but also contribute to enhance the attractiveness of Vietnam tourism tointernational visitors. Thus, it is necessary for Dien Bien province to quicklyovercome shortcomings in terms of infrastructure, accommodations, and human resourcesand conduct dissemination campaign so that ethnic communities can join in the event, luring more domestic and foreign tourists to DienBien in particular and Vietnam in general, she said./.

VNA
#Dien Bien #Visit Vietnam Year - Dien Bien 2024 #tourism #Ban (Bauhinia) Flower Festival #tourism products #Vietnam Plus #Vietnam News Agency Dien Bien
Follow VietnamPlus

Related News

See more

The women’s team final in the épée event between two Vietnamese teams (Photo: VNA)

Vietnam tops Southeast Asian Fencing Championships with 27 medals

Vietnam topped the medal table at the Southeast Asian Fencing Championships 2026 with 27 medals, including nine golds, three silvers and 15 bronzes, as the tournament wrapped up in the northern city of Quang Ninh on October 23 after nearly a week of competition.

Singer Dang Duong is among the artists featured in the national concert Proud to Be Vietnamese 2026. (Photo of the organisers)

Concert to celebrate unity and pride

The programme carries profound political, cultural and social significance, helping promote historical values and the Vietnamese tradition of paying tribute to the past generations, while nurturing love for the homeland and country and strengthening bonds among generations of Vietnamese people.

A visitor watches a calligraphy demonstration at the first Vietnam Calligraphy Festival 2026. (Photo: VNA)

Vietnam Calligraphy Festival celebrates national cultural heritage

The festival features more than 100 exhibition booths, bringing together calligraphy clubs from across the country, calligraphers, artisans, culture researchers, businesses and representatives of traditional craft villages. Exhibitions, exchanges, discussions and hands-on activities celebrate calligraphy and promote Vietnam’s cultural values.

Tourists experience writing calligraphy through virtual reality at Hanoi's Temple of Literature. (Photo: VNA

Hanoi works to unlock heritage resources

When innovation deepens understanding of traditional values rather than replacing them, heritage becomes not only something to preserve but also a resource for sustainable tourism, economic development and reinforcement of Hanoi’s position as a UNESCO Creative City.

Following the launch ceremony, the 100-motorbike convoy travels from Dong Van across Ma Pi Leng Pass, taking in spectacular mountain scenery and the Nho Que River before finishing at Pa Vi Ha in Meo Vac commune. (Photo: VNA)

100 motorbikes conquer Ma Pi Leng Pass to promote safe travel

A convoy of 100 motorbikes set off on a journey across Ma Pi Leng Pass on October 21 as part of a roadshow campaign to promote safe motorcycle travel in the northern province of Tuyen Quang, home to the Dong Van Karst Plateau UNESCO Global Geopark.

The work "Khong gian cua nui" (The Space of Mountains) by Le Lang Luong. (Photo: Published by VNA)

Vietnam-Japan sculpture exhibition to bring artists together in Kanagawa

The “Dialogue” exhibition in Japan's Kanagawa prefecture from November 8-11 will feature more than 30 works by artists from both countries, including 26 pieces by 13 contemporary Vietnamese sculptors from different generations. These artists have developed distinctive artistic languages and made their own marks on Vietnam’s contemporary art scene.

A performance at the event (Photo: VNA)

Vietnamese in Hungary stage first Great National Unity Festival

The event also served as a showcase for Vietnamese culture, customs, cuisine and traditions, in step with Vietnamese Culture Day. It encouraged Vietnamese of all generations to hold onto their cultural identity while spreading the image of Vietnam and its people among Hungarians, adding to people-to-people exchanges and mutual understanding between the two countries.

An ao dai fashion show at the festival. (Photo: VNA)

Vietnamese culture shines at festival in RoK

A celebration marking the seventh founding anniversary of the Vietnamese Migrant Women’s Association (VMWA) in Ansan, Gyeonggi province, the Republic of Korea, took place on October 18, featuring cultural exchanges and activities to mark Vietnamese Women’s Day (October 20).

Vietnam harnesses culture as growth driver

Vietnam harnesses culture as growth driver

Under a March 17, 2026 action plan from the municipal Party Committee, which follows the Politburo’s Resolution 80-NQ/TW dated January 7, 2026, on Vietnamese cultural development, the city is moving beyond preservation alone. It is now upholding heritage values while developing cultural products, spaces and markets tied to innovation and global integration.