Bangkok (VNA) – Thailand's Maha Songkran World Water Festival 2025 has been taking place in Sanam Luang, Bangkok, marking the traditional Thai New Year with a vibrant five-day celebration lasting until April 15.
Governor of the Tourism Authority of Thailand (TAT) Thapanee Kiatphaibool said the event features light and sound shows, cultural parades from five regions, water-splashing zones and free concerts by top Thai artists.
Highlights include eight grand parades under the theme Thainess Iconic, with over 500 performers showcasing Thailand's identity and the soft power it creates. There are also processions showcasing Thailand's gastronomy, elephants, fighting fish, tuk-tuks and regional dances.
Deputy government spokeswoman Sasikarn Wattanachan said the Songkran festival this year is expected to generate 26.5 billion THB (726 million USD) in revenue for the country. Of this, 7.32 billion THB is expected from foreign tourists and 19.24 billion THB from domestic travellers -- up 7% and 9%, respectively, from last year with over 4.4 million domestic trips./.