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Thailand promotes cruise tourism

Last year, Thailand recorded 162 cruise ship calls, carrying 379,036 passengers and 163,331 crew members, generating 1.89 billion THB (56.5 million USD) in revenue, a 6.9% increase from 2023. Leading source markets include Singapore, the UK, Malaysia, the US, and Germany.

Bangkok (VNA) – The Tourism Authority of Thailand (TAT) in collaboration with StarDream Cruises, has announced a major milestone in its effort to promote high-value cruise tourism.

For the first time, Star Voyager, a newly refurbished luxury ship with capacity for some 1,940 guests, will use Thailand as a home port.

The inaugural cruise set off on April 23, operating two round-trip sailings between Laem Chabang – Koh Samui – Singapore – Laem Chabang from April 22–27 and May 7–12, under the banner of the Amazing Thailand Grand Tourism and Sports Year 2025.

Pattaraanong Na Chiangmai, TAT’s Deputy Governor for International Marketing (Asia and South Pacific), said that this marks a pivotal step in strengthening Thailand’s position as a leading regional cruise hub, reflecting the success of collaboration between stakeholders while showcasing Thailand’s cultural richness, natural beauty, and warm hospitality.

Meanwhile, Michael Goh, President of StarDream Cruises, said that the reintroduction of the StarCruises brand to Thailand supports the country’s growing tourism industry and enhances its global cruise appeal.

Onboard cultural highlights include umbrella painting, herbal sachet crafting, and Thai classical dance performances, curated under the theme “5 Must Do in Thailand”: Must Taste, Must Try, Must Buy, Must Seek, and Must See - giving travellers a deeper cultural experience.

The Star Voyager, recently upgraded with a 50 million USD refurbishment, sets a new standard for cruising in the region. Its launch from Laem Chabang Port, the main gateway to Bangkok, signals a new era for Thailand’s cruise tourism ambitions.

Last year, Thailand recorded 162 cruise ship calls, carrying 379,036 passengers and 163,331 crew members, generating 1.89 billion THB (56.5 million USD) in revenue, a 6.9% increase from 2023. Leading source markets include Singapore, the UK, Malaysia, the US, and Germany./.

VNA
#Thailand #StarDream Cruises #Tourism Authority of Thailand #cruise tourism #cruise ship calls Thailand
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