Cultural sector urged to pioneer in building nation’s soft power

Cultural workers, as “engineers of the soul,” must nurture patriotism, professional pride and creativity so that every work of art, sports event, tourism product and cultural space becomes a true ambassador of Vietnam’s values of truth, goodness and beauty.

Party General Secretary To Lam (sixth, left) honours outstanding individuals in the cultural sector (Photo: VNA)
Party General Secretary To Lam (sixth, left) honours outstanding individuals in the cultural sector (Photo: VNA)

Hanoi (VNA) - Party General Secretary To Lam attended a ceremony hosted by the Ministry of Culture, Sports and Tourism in Hanoi on August 23 to mark the 80th anniversary of the cultural sector's traditional day (August 28, 1945 – 2025).

The event also drew Prime Minister Pham Minh Chinh and senior leaders from the Party, State, ministries and central agencies, as well as ambassadors from some countries.

At the event, Minister of Culture, Sports and Tourism Nguyen Van Hung reviewed the sector's 80-year journey, from August 28, 1945 when President Ho Chi Minh proclaimed the formation of the Provisional Government with the Ministry of Information and Propaganda – the precursor of today’s Ministry of Culture, Sports and Tourism.

From the 1943 “Outline of Vietnamese Culture” with its three principles “nationalisation - scientificisation - massification” to the Party’s successive resolutions, culture has always been affirmed as the soul of the nation, a driving force for development and the country’s “soft power,” he stated.

Over the past eight decades, culture has nurtured national identity, accompanied resistance wars, reconstruction and renewal; sports have advanced in global integration; tourism has brought Vietnam’s image to the world; and the press has served as a bridge of trust between the Party and the people, said the minister, affirming the sector's determination to make new breakthroughs and contribute to building a prosperous, happy Vietnam.

Addressing the event, General Secretary Lam expressed deep gratitude to generations of cultural workers, artists, journalists, teachers, researchers and countless “cultural soldiers” across the country. He recalled the revolutionary era, when newspapers, songs and posters became powerful weapons. In peacetime, culture has remained at the forefront of the ideological front, shaping social life through movements for cultural lifestyles, new rural areas and civilised urban areas.

uuid5aa18b8a-98b2-42ee-ab00-1535715adfc1code001library1type1mode1loctruecaptrue.jpg
Prime Minister Chinh (R) presents the First-Class Labour Order to Minister of Culture, Sports and Tourism Nguyen Van Hung. (Photo: VNA)

He stressed that in the new stage of development, with the goal of becoming a high-income developed country, culture must take the lead – nurturing spirit, strengthening trust and building the nation’s soft power.

He called for deeper adherence to the Party’s cultural guideline, placing culture on a par with economy, politics and society, building a healthy cultural environment in families, schools and communities, developing digital culture, tackling domestic violence, school bullying and harmful online content, and fostering modern civic values and digital literacy.

The Party leader urged stronger mechanisms for cultural commissioning, copyright protection and creative incentives; support for young talent; and turning creative industries into growth pillars through cultural clusters and hubs.

Heritage preservation must combine with community livelihoods, applying digital technology and AI. Folk artists and artisans – “living cultural assets” – must be protected and promoted, he emphasised.

He also stressed the need for breakthroughs in mass sports and elite training, sustainable tourism with the brand of "Vietnam - Endless Charm, Shining Culture,” and deeper cultural diplomacy and global cultural exchange.

The sector must accelerate digital transformation, build heritage and sports databases, protect copyright online, and defend the Party’s ideological foundation, he asked.

General Secretary Lam underlined that the 80-year tradition will only shine with new achievements. Cultural workers, as “engineers of the soul,” must nurture patriotism, professional pride and creativity so that every work of art, sports event, tourism product and cultural space becomes a true ambassador of Vietnam’s values of truth, goodness and beauty. Culture must permeate all development policies, planning and projects with long-term vision, he stated.

At the ceremony, the Party leader presented the First-Class Labour Order to the Ministry of Culture, Sports and Tourism, and Prime Minister Chinh presented the same decoration to Minister Nguyen Van Hung. Eighty exemplary individuals were also honoured./.

VNA

See more

NA Chairman Tran Thanh Man and his spouse bid farewell to Italian officials at Rome Ciampino Airport on the morning of April 15. (Photo: VNA)

Top legislator wraps up successful visit to Italy

With substantive engagements, the official visit was successful, helping strengthen cooperation between the Vietnamese NA and the Italian Parliament and further deepen the two countries' Strategic Partnership across all fields.

Prime Minister Le Minh Hung addresses the expanded online summit of the Asia Zero Emission Community (AZEC) on energy security on April 15. (Photo: VNA)

PM outlines three key cooperation directions at expanded AZEC Summit

The Vietnamese leader reaffirmed Vietnam’s commitment to achieving net-zero emissions by 2050, identifying renewable energy development and green transition as strategic priorities. He proposed three key directions for cooperation to deal with energy risks and ensure supply chains.

Officials sign cooperation documents in Beijing on April 15 in the presence of Party General Secretary and President of Vietnam To Lam, and his Chinese counterpart Xi Jinping (Photo: VNA)

Top Vietnamese, Chinese leaders witness signing of numerous cooperation documents

The documents include an MoU on cooperation within the framework of the Global Security Initiative between the Governments of Vietnam and China, an MoU on cooperation between Hanoi and Beijing for the 2026-2030 period, and a protocol on the establishment, management, and operation of a ministerial-level hotline between the two countries' Ministries of Public Security.

Prime Minister Le Minh Hung speaks at the first meeting of the Central Emulation and Commendation Council for the 2026–2031 term on April 15. (Photo: VNA)

PM urges aligning emulation, commendation with double-digit growth target

Emulation movements must evolve into a comprehensive ecosystem that inspires dedication, fosters breakthroughs, and mobilises broad participation across society. Commendation, in turn, must be timely, accurate, and impactful, recognising exemplary individuals and models, and translating sound policies into concrete outcomes.

Chairman of the National Assembly Tran Thanh Man receives Vice President of the Italian Senate Licia Ronzulli in Rome on April 14 afternoon (local time). Photo: VNA

Vietnam values Italy’s leading role in Europe: NA Chairman

The Vietnamese National Assembly and the Italian Parliament should increase delegation exchanges and contacts at all levels, especially the high level; coordinate to effectively implement the outcomes of visits and signed cooperation agreements; and promote the elevation of Vietnam–Italy relations to a new level.

National Assembly Chairman Tran Thanh Man met with Italian President Sergio Mattarella at the Presidential Palace in Rome on the afternoon of April 14 (local time). Photo: VNA

NA Chairman meets with Italian President

Vietnam and Italy should promote the role of their legislative bodies and enhance oversight of the implementation of bilateral and multilateral cooperation agreements. In particular, they should expand cooperation into emerging fields where Italy has strengths and Vietnam has demand, such as science and technology, artificial intelligence (AI), innovation, and high-quality human resource training.

National Assembly Chairman visits Vietnamese community in Italy (Photo: VNA)

NA Chairman meets Vietnamese community in Italy

National Assembly Chairman Tran Thanh Man reaffirmed that the Party and State consistently place people at the centre of development, stressing that overseas Vietnamese are an inseparable part of the nation and an important resource for national growth.

Party General Secretary and State President To Lam and his spouse meet with staff of the Vietnamese Embassy and representatives of the Vietnamese community in China on April 14. (Photo: VNA)

Top leader meets Vietnamese diplomatic staff, community in China

The leader commended the Vietnamese Embassy and agencies in China for their efforts in handling a large workload across a vast area, closely following the Party’s guidelines and effectively carrying out tasks related to external relations, economic diplomacy, cultural diplomacy, and overseas Vietnamese affairs.

National Assembly Chairman Tran Thanh Man (right) and Maurizio Acerbo, General Secretary of the Communist Refoundation Party (PRC) of Italy, at their meeting on April 14 (Photo: VNA)

NA Chairman meets Italy’s Communist Reconstruction Party leader in Rome

Regarding future cooperation orientations, National Assembly Chairman Tran Thanh Man suggested that the two parties enhance mutual understanding and exchanges, deepen relations in a substantive manner, and promote their roles in strengthening multifaceted cooperation between the two countries. He called for increased people-to-people exchanges and cooperation in culture, arts, education and training, tourism, and locality-to-locality links.