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Singapore accelerates AI adoption to boost tourism

STB has inked a memorandum of understanding with ChatGPT-maker OpenAI to drive the adoption of advanced AI across the city-state’s tourism sector.

Oliver Jay, Managing Director of International, OpenAI (left) and Jordan Tan, Chief Technology Officer, Singapore Tourism Board at the MOU signing. (Photo: traveltradejournal.com)
Oliver Jay, Managing Director of International, OpenAI (left) and Jordan Tan, Chief Technology Officer, Singapore Tourism Board at the MOU signing. (Photo: traveltradejournal.com)

Singapore (VNA) – The Singapore Tourism Board (STB) on July 23 announced a plan to accelerate the application of advanced artificial intelligence (AI) in the tourism sector, with the aim of enhancing the tourist experience and improving the industry's operational efficiency.

According to its statement, STB has inked a memorandum of understanding with ChatGPT-maker OpenAI to drive the adoption of advanced AI across the city-state’s tourism sector.

Going beyond traditional AI systems, advanced AI can perform complex cognitive tasks and generate human-like responses, by using machine learning generative capabilities to do things like understand natural language, analyse data at scale and create personalised, context-dependent solutions.

The application of advanced AI is expected to upgrade destination marketing activities, develop tourism products, and support industry units to provide flexible services that better meet the needs of tourists.

STB chief technology officer Jordan Tan emphasised that from helping businesses boost operational efficiency to enhancing visitor experience through greater personalisation and engagement, these initiatives will ultimately encourage repeat visits and advocacy for Singapore./.

VNA
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