Vietnamese travellers are increasingly looking for journeys that reflect their personal identity. Road trips offer exactly that: the freedom to set one’s own pace, choose spontaneous detours, and fully control travel experiences.
Benefiting from improved transport connectivity, Sa Pa continues to rank among northern Vietnam’s most attractive holiday destinations.
Festival-goers can enjoy a wide range of activities, including hot air balloon rides offering panoramic views of the eco-village, traditional 'ao dai' performances, music exchanges, art sketching and programmes honouring women’s beauty. Outdoor experiences such as jogging, cycling under blooming rosewood trees and a “wish string” ritual add to the appeal.
A total of eight new tourism offerings have been launched under the theme “Green Travel Journey,” focusing on nature conservation, cultural heritage preservation and community responsibility.
Hung Yen welcomed around 3.9 million visitors in 2025, including approximately 71,000 international arrivals, with tourism revenue estimated at 1.7 trillion VND (64.05 million USD). In the first quarter of 2026 alone, the province received about 1.7 million visitors, including 35,000 foreigners, underscoring its growing appeal as a cultural tourism destination.
Tran Hau Ngoc, Vice President of the Commission for Standards, Metrology and Quality of Vietnam (STAMEQ), highlighted that the standard requires comprehensive risk assessments before any activity takes place, covering terrain, weather, route difficulty and emergency preparedness, while also guiding the matching of routes to suitable participant groups.
The initiative follows strong public and visitor interest during the recent Lunar New Year (Tet), when the sight of the traditional wooden boat with its signature red sails drew widespread attention, both on-site and across social media, particularly among international tourists.
Following the COVID-19 pandemic, Vietnam has emerged as one of the fastest-recovering tourism markets in Southeast Asia, with international arrivals rebounding to around 98% of pre-pandemic levels.
A survey by booking.com shows that around 33% of Vietnamese respondents are planning short domestic trips for the upcoming Hung Kings Commemoration Day and Reunification Day (April 30)–May Day (May 1) holidays, while 22% are opting for longer international journeys compared to last year.
The identity of Hilton Quang Hanh Onsen Resort is rooted in its rare natural saline hot mineral source, ranked among the top 5% of high-quality saline mineral resources worldwide.
Chairman of the Vietnam Tourism Association Vu The Binh said AI is opening up new opportunities, from analysing trends and personalising products to optimising promotion, revenue management and visitor flow forecasting, while shaping a smart tourism ecosystem.
From the perspective of Indian media, the island’s appeal does not lie in anything far-fetched, but in a rare combination of values: easy accessibility, safety, premium experiences, and surprisingly “affordable” costs.
The initiative aims to further define and enhance the site’s values while aligning conservation with sustainable development, positioning it as a premier destination at home and abroad and a key tourism engine for Ninh Binh and the Red River Delta.
Within this strategy, golf serves as a “common language” while Tourism Ambassador Greg Norman, with his global reputation and the iconic “Great White Shark” image, plays the role of a compelling storyteller.
This upcoming April 30 – May 1 holiday, the Sun Festival stands out as an unmissable destination for visitors to Da Nang – a place where every step leads into a new realm of emotion, and every moment is worthy of being cherished forever.
According to Nguyen Vu Khac Huy, Chairman of the provincial Tourism Association, Phu Quoc’s tourism boom is driven by expanded air connectivity, a surge in high-end resorts, visa exemptions, and recognition in global travel rankings. Notably, the island has been named among the world’s top four trending destinations for 2026.
The launch of a new cruise service connecting Ha Long Bay in Quang Ninh province and Lan Ha Bay in neighbouring Hai Phong city marks a significant step in enhancing regional connectivity and promoting the conservation and value of the UNESCO-recogniaed Ha Long Bay – Cat Ba Archipelago.
In the first quarter of 2026, Vietnam posted the fastest tourism growth in the region, welcoming 6.76 million international arrivals, up 12.4% year-on-year. Key markets such as China, the Republic of Korea and Taiwan continued to underpin demand.
According to the Hanoi Department of Tourism, this year’s strategy focuses on expanding travel beyond the urban core to destinations such as Ba Vi, Soc Son, Huong Son and Son Tay, offering eco-tourism, wellness getaways, community-based travel and farm experiences rooted in local culture.
In recent years, cross-border tourism cooperation between the two countries has continued to expand. Products such as the cross-border tourism area Ban Gioc (Vietnam) – Detian (China) Waterfalls have been put into regular operation, providing fresh momentum for bilateral exchanges.
