Hanoi (VNA) – In an effort to strengthen trade promotion activities in Vietnam, Bord Bia (the Irish Food Board) – a government agency under Ireland’s Department of Agriculture – is rolling out a trade promotion campaign in Vietnam this May.
A key highlight of the campaign will be Bord Bia’s participation in the International Dairy and Dairy Products Exhibition, scheduled to take place in Hanoi from May 28 to 31.
Lorna Allen, South East Market Manager of Bord Bia, said the event marks the completion of the first year of a three-year campaign promoting European dairy products from Ireland in the Vietnamese market. Following the event series, the Irish agency plans to organise a fact-finding trip to Ireland in June, enabling Vietnamese partners to gain first-hand insights into the country’s production model and research and development (R&D) activities.
Earlier, on May 12, Bord Bia took part in a specialised seminar on European dairy from Ireland, held in Ho Chi Minh City. The event brought together more than 50 representatives from leading food and beverage (F&B) companies and corporations in Vietnam.
At the seminar, Irish diplomatic representatives reaffirmed the Irish Government’s commitment to strengthening bilateral trade ties and supplying high-quality agricultural ingredients to Vietnam.
Bord Bia is responsible for developing new markets and promoting Irish food, beverage and agricultural products worldwide.
According to statistics from Vietnam Customs, the country’s milk and dairy products import turnover reached 1.44 billion USD in 2025, up 27.3% compared to the previous year. Major suppliers included New Zealand, the US, Australia, Ireland and Germany.
Market research organisations noted that the Vietnamese dairy industry still holds considerable growth potential. Data from IMARC Group showed that the local dairy market was valued at 5.71 billion USD in 2024 and is projected to reach 13.37 billion USD by 2033, with a compound annual growth rate (CAGR) of 9.5% during the 2025–2033 period.
At present, Vietnam’s per capita milk consumption stands at around 27 litres per year and is forecast to grow by 7–8% annually./.
Vietnam, Ireland seek to expand all-around cooperation
Vietnamese Ambassador to Ireland Pham Toan Thang expressed hope that academic cooperation will continue to expand into areas where Vietnam has growing demand, including high-tech agriculture, biomedical technology, artificial intelligence and computer science.
