Vietnam earns praise from French media for rich tourism appeal

In a recent feature, the newspaper described Vietnam as a destination that leaves a lasting impression from the moment travellers arrive. It singled out iconic attractions such as Ha Long Bay, sweeping terraced rice fields and ancient temples and pagodas, while also noting Vietnam’s emergence as one of Asia’s most dynamic economies, home to more than 100 million people.

French daily Le Parisien describes Vietnam as one of Asia’s must-visit destinations, renowned for its stunning scenery, rich cultural legacy and globally acclaimed cuisine. (Photo: Le Parisien)
French daily Le Parisien describes Vietnam as one of Asia’s must-visit destinations, renowned for its stunning scenery, rich cultural legacy and globally acclaimed cuisine. (Photo: Le Parisien)

Paris (VNA) – French newspaper Le Parisien has spotlighted Vietnam as one of Asia’s most captivating travel destinations, highlighting the country’s stunning natural landscapes, rich cultural heritage and world-renowned cuisine as key draws for international visitors.

In a recent feature, the newspaper described Vietnam as a destination that leaves a lasting impression from the moment travellers arrive. It singled out iconic attractions such as Ha Long Bay, sweeping terraced rice fields and ancient temples and pagodas, while also noting Vietnam’s emergence as one of Asia’s most dynamic economies, home to more than 100 million people.

While acknowledging that the bustling streets of Hanoi, filled with motorbikes and constant traffic, may seem overwhelming at first, Le Parisien said visitors are quickly won over by the friendliness of local people and the country’s vibrant food culture.

The newspaper noted that Vietnam’s diverse landscapes, cultures and historical sites make it difficult to fully experience in a short stay. Stretching the length of the country and covering more than 330,000 square kilometres, Vietnam offers enough attractions to warrant a trip of at least 10 days, it said.

Among the destinations featured, Hanoi was celebrated as a haven for street-food enthusiasts, with recommendations to sample pho, banh mi and egg coffee in the Old Quarter. The capital’s railway street was also highlighted as a uniquely local experience.

Le Parisien portrayed Ha Long Bay as a dreamlike landscape where thousands of limestone islets rise from mist-covered waters, suggesting that an overnight cruise provides the best opportunity to appreciate the bay’s beauty and tranquillity.

The publication also praised Ninh Binh, often referred to as “Ha Long Bay on land”, for its striking combination of limestone karsts, waterways and rice paddies. With fewer crowds than many of the country’s better-known attractions, it was described as an ideal retreat for nature lovers.

In central Vietnam, Hue stood out for its imperial heritage and the grandeur of the Nguyen Dynasty’s architectural legacy. The newspaper highlighted ongoing restoration efforts at the Imperial Citadel, which offer visitors deeper insight into Vietnam’s past.

The feature also recommended Tra Que vegetable village in Hoi An Tay Ward, Da Nang, as a destination where travellers can explore Vietnamese culinary traditions through interactive cooking experiences.

Rounding off the journey was Hoi An Ancient Town, which the newspaper described as one of Vietnam’s most charming and romantic destinations. The glow of thousands of lanterns along the Hoai River and throughout the ancient town was cited as one of the country’s most memorable sights.

According to Le Parisien, Vietnam’s growing appeal among international travellers stems from its compelling mix of natural beauty, cultural richness, historical depth and diverse gastronomy, making it an increasingly sought-after destination in Southeast Asia./.

VNA

See more

A rammed-earth house of the Mong ethnic community in the mountainous province of Tuyen Quang. (Photo: VNA)

Heritage fuels distinctive destination brands across Vietnam

As localities move beyond resource-based tourism towards value-driven cultural development, they are creating distinctive destination brands while reinforcing Vietnam's position as a culturally rich and compelling destination on the global tourism map.

Foreign tourists explore Hoi An ancient town in Da Nang city. (Photo: VNA)

Tourism sector pivots to quality-led growth in second half of 2026

According to the Vietnam National Authority of Tourism (VNAT), Vietnam welcomed 12.3 million international visitors in the first six months of 2026, up 15% year-on-year. The figure is the highest first-half number in recent years and puts the country close to halfway towards its target of 25 million foreign arrivals this year.

Travel guide Lonely Planet describes Da Nang as an outdoor lover’s paradise. (Photo: VNA)

Da Nang proves Lonely Planet right as Asia’s must visit summer destination

According to Lonely Planet, Da Nang stands out for its harmonious blend of beautiful beaches, an energetic yet relaxed lifestyle, a rich culinary scene and a diverse range of experiences spanning nature, culture, leisure and entertainment. The city is also praised as an ideal gateway to central Vietnam, offering convenient access to Hoi An, Hue and My Son Sanctuary.

Sun PhuQuoc Airways' new aircraft livery (Photo: Sun Group)

Vietnam's newest airline races from Phu Quoc onto the global stage

Sun PhuQuoc Airways, the airline of Sun Group, officially launched in October 2025 and began commercial flights the following month, entering a Vietnamese aviation market riding a wave of post-pandemic recovery, but also grappling with rising costs, fleet constraints, talent shortages, infrastructure pressure, and intensifying service competition. Less than a year in, this newcomer has already made its presence felt.

A Korean tourist family poses for a photo in the coastal city of Da Nang. (Photo: VNA)

Vietnam remains second most popular destination for Korean tourists

Japan remained the top destination, attracting about 951,000 Korean visitors, accounting for 40.6% of total outbound tourists. Vietnam ranked second with approximately 278,000 visitors, followed by the US with 100,000, Taiwan (China) with 79,000, Thailand with 64,000, the Philippines with 61,000 and Hong Kong (China) with 59,000.

Tourists explore a tourist attraction in Hue city. (Photo: VNA)

Wellness tourism helps Hue shape identity as Asia’s emerging "healing city"

The development of wellness tourism is also aligned with the Politburo's Resolution No. 57-NQ/TW on breakthroughs in science and technology development, innovation and national digital transformation. For Hue, the strategy provides an opportunity to combine modern medicine with traditional healthcare, biotechnology, indigenous medicinal herbs and tourism to create high-value services.

Keo Hanh Thien Pagoda is recognised as a special national relic in 2016. (Photo: VNA)

Digitalising rural heritage to boost tourism

Authorities in Xuan Hong commune of the northern province of Ninh Binh are leveraging digital technology to preserve cultural heritage and promote rural tourism, with the centuries-old Keo Hanh Thien Pagoda serving as the centrepiece of the initiative.

Discover Moscow offers a comprehensive hub of practical travel information, seasonal itinerary ideas and useful tips for visitors planning a trip to the Russian capital. (Screenshot)

Discover Moscow debuts Vietnamese-language tourism platform

Accessible at https://discover.moscow/vi, the platform provides a one-stop source of travel information, featuring practical guidance, seasonal itineraries and planning tips for visitors. It showcases the city's key attractions, cultural routes, parks, events, restaurants, shopping destinations and family-friendly activities, enabling travellers to organise their trips before arriving in Moscow.

Boat tours in Cam Thanh village, Da Nang city, generate significant income for local residents. (Photo: VNA)

Rural tourism draws strength from indigenous culture

Vietnam currently has more than 600 agricultural and rural tourism models, generating over 25 trillion VND (956 million USD) in annual revenue. The sector has become an important source of income for many rural communities seeking to diversify their livelihoods.

Located about 200 km from Hanoi, Ta Xua in Son La province is widely regarded as one of the most spectacular cloud-hunting destinations in northern Vietnam. (Photo: VNA)

Ta Xua sets sights on sustainable tourism

Ta Xua is rolling out a campaign titled “Bringing Ta Xua to the world” and aims to establish the image of “Ta Xua - a sea of clouds, majestic nature and Mong cultural identity” during the 2028-2030 period.