Vietnam earns praise from French media for rich tourism appeal

In a recent feature, the newspaper described Vietnam as a destination that leaves a lasting impression from the moment travellers arrive. It singled out iconic attractions such as Ha Long Bay, sweeping terraced rice fields and ancient temples and pagodas, while also noting Vietnam’s emergence as one of Asia’s most dynamic economies, home to more than 100 million people.

French daily Le Parisien describes Vietnam as one of Asia’s must-visit destinations, renowned for its stunning scenery, rich cultural legacy and globally acclaimed cuisine. (Photo: Le Parisien)
French daily Le Parisien describes Vietnam as one of Asia’s must-visit destinations, renowned for its stunning scenery, rich cultural legacy and globally acclaimed cuisine. (Photo: Le Parisien)

Paris (VNA) – French newspaper Le Parisien has spotlighted Vietnam as one of Asia’s most captivating travel destinations, highlighting the country’s stunning natural landscapes, rich cultural heritage and world-renowned cuisine as key draws for international visitors.

In a recent feature, the newspaper described Vietnam as a destination that leaves a lasting impression from the moment travellers arrive. It singled out iconic attractions such as Ha Long Bay, sweeping terraced rice fields and ancient temples and pagodas, while also noting Vietnam’s emergence as one of Asia’s most dynamic economies, home to more than 100 million people.

While acknowledging that the bustling streets of Hanoi, filled with motorbikes and constant traffic, may seem overwhelming at first, Le Parisien said visitors are quickly won over by the friendliness of local people and the country’s vibrant food culture.

The newspaper noted that Vietnam’s diverse landscapes, cultures and historical sites make it difficult to fully experience in a short stay. Stretching the length of the country and covering more than 330,000 square kilometres, Vietnam offers enough attractions to warrant a trip of at least 10 days, it said.

Among the destinations featured, Hanoi was celebrated as a haven for street-food enthusiasts, with recommendations to sample pho, banh mi and egg coffee in the Old Quarter. The capital’s railway street was also highlighted as a uniquely local experience.

Le Parisien portrayed Ha Long Bay as a dreamlike landscape where thousands of limestone islets rise from mist-covered waters, suggesting that an overnight cruise provides the best opportunity to appreciate the bay’s beauty and tranquillity.

The publication also praised Ninh Binh, often referred to as “Ha Long Bay on land”, for its striking combination of limestone karsts, waterways and rice paddies. With fewer crowds than many of the country’s better-known attractions, it was described as an ideal retreat for nature lovers.

In central Vietnam, Hue stood out for its imperial heritage and the grandeur of the Nguyen Dynasty’s architectural legacy. The newspaper highlighted ongoing restoration efforts at the Imperial Citadel, which offer visitors deeper insight into Vietnam’s past.

The feature also recommended Tra Que vegetable village in Hoi An Tay Ward, Da Nang, as a destination where travellers can explore Vietnamese culinary traditions through interactive cooking experiences.

Rounding off the journey was Hoi An Ancient Town, which the newspaper described as one of Vietnam’s most charming and romantic destinations. The glow of thousands of lanterns along the Hoai River and throughout the ancient town was cited as one of the country’s most memorable sights.

According to Le Parisien, Vietnam’s growing appeal among international travellers stems from its compelling mix of natural beauty, cultural richness, historical depth and diverse gastronomy, making it an increasingly sought-after destination in Southeast Asia./.

VNA

See more

The Eye Mountain, one of the signature attractions of the Non Nuoc Cao Bang UNESCO Global Geopark. (Photo: VNA)

Cao Bang seeks to boost sustainable tourism

During the first five months of 2026, Cao Bang welcomed nearly 1.3 million visitors, generated 1.43 trillion VND (54.3 million USD) in tourism revenue, and recorded an average accommodation occupancy rate of 53%.

The natural beauty of Kem Beach, one of the world’s 50 most beautiful beaches, helps Phu Quoc captivate visitors from around the globe (Photo: Fabl Belek)

Phu Quoc surpasses Bali among Asia’s best islands in Travel + Leisure ranking

Phu Quoc, also called Pearl Island, rose to second place on the list of Asia-Pacific’s best islands, moving up one position from 2025 and surpassing many renowned destinations such as Bali (Indonesia), Palawan (the Philippines), Langkawi (Malaysia), and Sumba (Indonesia). Ranked only behind Koh Samui (Thailand), Pearl Island was also the sole representative from Vietnam to appear in this year’s ranking.

Vietnam tourism – A journey of endless discovery

Vietnam tourism – A journey of endless discovery

Vietnam possesses an exceptionally rich tourism offering. From the mist-covered mountains of the North to the turquoise beaches of the central region and the fertile waterways of the South, each destination presents its own distinctive charm, attracting both domestic and international visitors and contributing to the diverse appeal of the country's tourism sector.

Vietravel Airlines is prioritising efforts to enhance operational capacity and efficiency, with particular emphasis on fleet expansion. (Illustrative photo: VNA)

Vietravel Airlines expands route network during peak summer season

Flight VU1213, operating the Hanoi–Buon Ma Thuot service with 220 passengers on board, landed at Buon Ma Thuot Airport at 2:20 pm on June 15. The flight marked Vietravel Airlines’ inaugural service on the new route linking the capital with the Central Highlands’ largest city.

Visitors take boat tours through lychee orchards at Dong Man Ecotourism Area (Source: thanhha.haiphong.gov.vn).

Hai Phong promotes seasonal fruit tours to unlock rural tourism potential

As lychee orchards turn bright red in early summer, the Dong Man Ecotourism Area in Thanh Ha commune, Hai Phong city is bustling with visitors eager to experience rural life and fruit harvesting. The model is emerging as a promising example of how agricultural resources can be transformed into tourism products, helping create a new growth driver for the local economy.

Visitors pose for a photo beneath lush, fruit-laden grape trellises in Muong Phang commune, Dien Bien province. (Photo: VNA)

Green tourism charts a new course for Vietnam

With its rich agricultural ecosystem, where each region boasts unique produce, culinary traditions, and farming practices, Vietnam is well positioned to develop and expand the farm-to-table model. Cities and provinces, such as Hanoi, Thai Nguyen, Da Nang, Hue, Can Tho, Lam Dong, and Vinh Long, are already embracing the model as part of their green tourism strategies.

Tourists can experience city views from the Saigon River on boats. (Photo: VNA)

Ho Chi Minh City forms Waterway Tourism Society

The society, under the Ho Chi Minh City Tourism Association, brings together businesses, organisations, and individuals operating tourist transportation, restaurant boats, travel agencies, and other waterway tourism services.

Ha Long Bay suspends visitors' access to Soi Sim beach. (Photo: VNA)

Ha Long Bay temporarily closes Soi Sim beach to visitors

The move comes shortly after Soi Sim beach became the only Vietnamese beach included in the 2026 Corona Beach 100, an annual global guide recognising the world's top 100 beaches, compiled by the US-based Corona organisation in collaboration with international tourism experts.

Phong Nha is best known for its dramatic limestone karsts, vast primary forests and spectacular cave systems within the UNESCO-recognised Phong Nha–Ke Bang National Park. (Photo: VNA)

Phong Nha named among top nature-connected wellness destinations

According to the Quang Tri provincial Department of Culture, Sports and Tourism, Agoda recently unveiled Asia's Hidden Nature Retreats for 2026, featuring places that offer visitors opportunities to unwind, restore mental well-being and recharge amid tranquil natural surroundings.

Visitors explore Thung Nham Bird Park in Nam Hoa Lu ward, Ninh Binh province. (Photo: VNA)

Green transition reshapes Ninh Binh’s tourism landscape

Ninh Binh’s green tourism efforts have gained increasing international recognition. In 2025, the Trang An Landscape Complex received Tripadvisor’s prestigious “Best of the Best” award, placing it among the top 1% of destinations worldwide. Tam Coc–Bich Dong and Bai Dinh Pagoda were also ranked among the world’s top 10% most popular destinations.

Sun Group officially introduces world-class tourism ecosystems, including Sun Paradise Land Phu Quoc, to the Korean market. (Photo: Sun Group)

Sun Group makes SITF 2026 debut with Phu Quoc flight promotions

For many years, the RoK has remained one of Vietnam’s largest international tourism markets. As travel demand between the two countries continues to grow strongly, Sun Group’s first participation at SITF is seen as a significant step in both the group’s international tourism promotion strategy and Vietnam’s broader efforts to attract global travelers.