Malaysia’s durian exports strategically poised for growth

The total value of Malaysia's durian exports abroad had increased by 256.3% or equivalent to 822.8 million MYR in five years, from 321.2 million MYR in 2018 to 1.14 billion MYR in 2022.

Minister of Agriculture and Food Security Datuk Seri Mohamad Sabu holds up a Musang King durian during a visit to a durian stall at the 2025 Durian Festival in Gua Musang on July 26, 2025. (Photo: Bernama)
Minister of Agriculture and Food Security Datuk Seri Mohamad Sabu holds up a Musang King durian during a visit to a durian stall at the 2025 Durian Festival in Gua Musang on July 26, 2025. (Photo: Bernama)

Hanoi (VNA) - Malaysia’s Ministry of Agriculture and Food Security (KPKM) projects that the country’s durian exports will exceed 1.5 billion MYR (approximately 350 million USD) this year, driven by strong demand from major markets such as China, Singapore, Hong Kong (China), and Canada.

Minister Datuk Seri Mohamad Sabu said the total value of the country’s durian exports abroad had increased by 256.3% or equivalent to 822.8 million MYR in five years, from 321.2 million MYR in 2018 to 1.14 billion MYR in 2022.

The increase proves the great potential of durian as a high-value agro-food commodity that not only provides great returns to the country, but also opens up economic opportunities for the people at various levels, he said.

He said efforts to promote durian through festivals and programmes like this were also deemed important to stimulate the growth of the high-value agricultural sector and create a value chain involving farmers, logistics, retailers, processing industries and tourism.

Mohamad said that based on the global fresh durian market report by global market research firm Mordor Intelligence (2024), the value of the world durian market is expected to reach more than 10.78 billion USD in 2025 and jump to 16.89 billion USD by 2030, with a compound annual growth rate (CAGR) of 9.4%.

China remains the key driver of this growth, accounting for more than 90% of total durian imports in the Asia Pacific, thus becoming a key strategic market for Malaysian exporters./.

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