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Thailand’s tourism revenue forecast to slump 20% in 2025

The TCT estimates that revenue from international tourists will drop to approximately 1.52 trillion THB (47.23 billion USD) in 2025, a steep decline from the 1.91 trillion THB (59.39 billion USD) recorded in 2019.

Thailand’s tourism revenue forecast to slump 20% by 2025 amid spending drop (Photo: nationthailand.com)
Thailand’s tourism revenue forecast to slump 20% by 2025 amid spending drop (Photo: nationthailand.com)

Bangkok (VNA) - Thailand's tourism sector is facing a significant post-pandemic challenge, with the Tourism Council of Thailand (TCT) forecasting that revenue from foreign visitors in 2025 will fall by over 20% compared to pre-COVID levels.

The TCT estimates that revenue from international tourists will drop to approximately 1.52 trillion THB (47.23 billion USD) in 2025, a steep decline from the 1.91 trillion THB (59.39 billion USD) recorded in 2019.

This projected 20.2% revenue slump is higher than the anticipated 17% decrease in tourist volume.

The council expects 33.14 million tourists in 2025, which is 6.7% lower than the figure for 2024, and 17% down on the 2019 total.

The TCT attributes the disproportionate fall in revenue to changing tourist behaviour and structure. A key factor is the sharp decrease in high-spending Chinese visitors, offset by a continuous rise in Malaysian arrivals.

Tourists, in general, are now exhibiting behaviour focused on achieving better value for money. This trend is compounded by a growing proportion of budget-conscious Free Independent Travellers (FITs) and backpackers. Negative economic pressures are also weighing heavily on the sector./.

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